Sam Horn - POP! Stand Out in any Crowd

One of my favorite aspects of Emceeing the Maui Writers Conference is finding out something new to include in each keynoter’s introduction.

My philosophy is, it’s lazy to simply repeat the list of achievements in the presenter’s bio because participants have already read that in the conference brochure.

Why not introduce something no one knows? This piques curiosity and sets up suspense. Attendees look forward to each introduction because they never know what fascinating tidbit they’ll hear about one of their favorite authors or screenwriters.

Case in point. 18-time New York Times best-selling author John Lescroart (The Suspect, The Hunt Club, The Second Chair and the popular Dismas Hardy-Abe Glitsky series) has had his novels translated into fifteen languages in more than 75 countries.

His newest book Betrayal will be out next year. When I asked John where he got the idea for this book, his surprising answer was, “From my son’s 7th grade teacher.”

He explained, “My son’s teacher is in the National Guard Reserve. Most people think their job consists primarily of emergency domestic duties such as stacking up sand bags to hold back flood water or showing up at demonstrations to keep the peace. Many don’t know that many National Guard Reserve units are being called up on short notice and sent overseas.”

“My son’s teacher, all of 38 years old, was given 6 weeks notice that he would be leaving behind his job and his wife and two children. His unit flew out of Travis Air Force Base in California and arrived in Kuwait to a Catch 22-like chaos. For some reason, their troop wasn’t ‘expected’ so they spent the next 3 weeks in tents on the tarmac awaiting assignment. They were finally assigned to a convoy in Iraq . . . and 11 of his buddies were killed in the first 3 weeks.”

“This 7th grade teacher, the sweetest man, returned home traumatized, suffering from survivors guilt and filled with anger. The first 150 pages of Betrayal tells his story because I think more Americans need to know what’s happening to the young men and women who are representing our country overseas.”

Will you be emceeing a conference or introducing speakers at a business event in the near future? If so, honor the presenters by interviewing them in advance. Feature an “I didn’t know that” insight that delivers an intrigued, “on-the-edge-of-their-seats” audience who can’t wait to hear what the speakers have to say. You’ll be doing everyone a favor.

“And so,” New York Times best-selling novelist Luanne Rice said, “I set off in search of an interesting life.”

Rice (author of Crazy in Love, Beach Girls, Sand Castles and Silver Bells which was a Hallmark Hall of Fame feature) knew she wanted to write at an early age. “So,” she told the Maui Writers Conference audience, “I went out into the world in my early 20’s to experience adventures and find material.”

Those adventures included:

* working as a cook/maid for a wealthy mansion-owning family in Newport News, RI. Sample duties included going grocery shopping in a Rolls Royce and fending off advances from women-chasing yachtsmen involved in the America’s Cup sailing race.

* working on a scallop boat and surviving a “perfect storm” with 20 foot high waves

* studying humpback whales at Woods Hole

* following her role model Ernest Hemingway’s example and traveling to Paris

* lunching at the Algonquin Hotel with famed writer Brendan Gill who admired an essay of hers

* living for a brief time in Washington DC and covering environmental issues on Capital Hill

The result?

“I ended up coming home to Connecticut and writing about families. I call this the ‘Ruby Slippers’ of writing. You don’t have to travel the world for material. All you have to do is click three times and come home. What I discovered is, ‘You’re interesting enough.’”

Respected author Raymond Carver obviously agreed with her conclusion. “There are signficiant moments in everyone’s day that can make literature,” he told a reporter years ago. “You have to be alert and pay attention to them. That’s what you ought to write about.”

Be sure to check out Luanne’s latest project What Matters Most at www.Luanne_Rice.com. Submit your own insight into what matters most in life — and she and her publisher Bantam will donate to Women Build, a subsidiary of Habitat for Humanity.

Another highlight of this year’s Maui Writers Conference was screenwriter Michael Arndt’s Saturday Nnght keynote.

Michael suffered through years of trying to get his screenplays produced . . . to no avail.

Then, one night, he was watching the Jon Bennet Ramsey trial on TV and they played a video clip of a “Little Miss” beauty pageant.

Michael watched the elaborately coiffed, dressed like a blonde “Stepford doll” 6 and 7 year olds prance across the stage and thought, “Wouldn’t it be great if a rather plain, rather plump girl entered the contest and rocked the house?”

Thus was born the idea of the Academy Award-winning screenplay and movie “Little Miss Sunshine.”

When an audience member asked, “Where did you get the ideas for your fabulous characters?” Michael smiled and said, “Well, our family went on vacation one summer in a VW bus, and the clutch . . . .” The audience erupted in laughter. (If you saw the side-splittingly funny movie, you know why.)

Michael went on to explain that much of what happened in that movie happened to someone he knew. He had an uncle who was obsessed with becoming a pilot. After going through all of the testing, he came to the final requirment . . . and failed the eye test. That poignant story line made it into the movie.

The point? When something unusual happens around you, make a note of it. Figure out how to include iit n your book, presentation, article or blog post. If it caught your interest, it will probably catch other people’s interest too.

This is just one of 20 ideas I shared in my MWC presentation entitled Where Do You Get Your Ideas? If you want a copy of the handout, email me at info@SamHorn.com and we’ll send it to you.

By popular demand (or at least by request from a blog reader), here’s a tip on how to overcome Writers Block.

This is Tip 2 of the 10 suggestions I shared in my presentation on “How to Overcome Writers Block” at this year’s Maui Writers Conference and in my CD entitled “I Can’t Believe I Wrote the Whole Thing.”

Writers Block #2: Are You Trying to Write in Your First or Second Place?

“My husband told me he wanted more space. So I locked him outside.” - Roseanne Barr

Do you have a particular space where you go to write?

Ergonomics is the science of how our environment influences our effectiveness. It includes everything from how a cluttered space produces a cluttered mind to how a too-soft chair or a too-low computer contributes to a sore neck, bad back and decreased productivity.

Over the years, many writers have come to understand that their writing space (or lack of writing space) plays a huge role – for better or for worse — in their ability to get work done.

Where do you usually write? Does your environment help or hurt your efforts to produce pages?

A fellow professional speaker who works from his home office is also active in his kids’ sports activities and in his local Rotary Club. Ron found it almost impossible to work on his book while juggling all his different obligations. “Between the phone calls, emails, paperwork, and questions from my wife and kids, it seemed like I was being interrupted every10 minutes.”

Sound familiar? Ready for a solution?

Best Way to Overcome Writers Block #2: Find and Work in Your Ritualistic Third Place

“Each of needs a free place, a little psychic territory. This is not a luxury, it’s a necessity if we don’t want our energy to run dry. Do you have yours?” - Gloria Steinem

If interruptions are driving you crazy, it’s time to find your Third Place.

Your home is your First Place and your office is your Second Place. If you work out of a home office, that’s both your First and Second Place.

Part of ergonomics centers around the power of ritual. If you repeatedly do the same type of activity in the same place, you mind automatically associates that activity to that location. For example, if you always turn on the TV when you walk into the living room, you’ll find yourself reaching for the remote as soon as you walk into the living room – without even thinking about it. It’s become a “second nature” habit.

That’s why it’s hard to write your book while working at the desk where you pay bills or answer emails. Your mind keeps dwelling on the tasks normally associated with that place which makes it difficult to stay focused on the “alien” activity of writing a book. You are fighting your nature – the habitual behavior that is customarily done in that setting.

Furthermore, your First and Second Place often come with built-in distractions. At work, there may be co-workers walking around, customers to deal with, bosses to answer to . . . not to mention ringing phones, whirring fax machines and clackety copiers. At home, you may be thinking about fixing dinner, doing a load of laundry, or keeping an eye on a toddler.

That’s why it’s so important find your Third Place – a nearby public place where you can work in privacy. (And no, that’s not an oxymoron.) Your Third Place could be your local Starbucks, library or bookstore . . . anywhere you can take your laptop and work anonymously and without interruption.

The beauty of your Third Place is that:
a) There are no chores to be done, phone calls to return, people to answer to . . . so you stay focused
b) it becomes your designated place to write – it’s the only thing you do there – so writing in that location becomes “second nature.”
c) You create a “cocoon of concentration” in which your surroundings slip away and you lose yourself in your work.

Perhaps most importantly, if you go to your Third Place at the same time every week and write, it becomes a ritual. How so?

Does the name Pavlov ring a bell?

If you go to your Third Place every Saturday morning at 8 and write, every Saturday morning at 8 and write . . . guess what happens the third or fourth time you go there? As soon as you arrive on the premises, you will drop into a state of concentration, the creative faucet will open and the words will pour out of your head so fast your fingers will hardly be able to keep up.

In my book ConZentrate - which Dr. Stephen Covey (author of 7 Habits of Highly Effective People) recommends as “fascinating and thought-provoking” — I share many quotes and real-life examples from world-class athletes who discuss the pivotal role ritual plays in producing peak performance.

To concentrate on command, you must have a “trigger ritual” you use every single time you want to block everything else out and focus on one thing. Concentration is defined as “the ability to give the mind an order and make it obey.” By using the exact same ritual every single time you want to switch from “wide angle focus” ( in which you’re aware of your surroundings) to “telephoto focus” (in which you zoom in on your sole priority), you’re signaling your brain that it’s time to give complete and undivided attention to the task in front of you.

Golfer Tiger Woods places his hands around his eyes so that the noisy gallery, scoreboard, and his playing partners are “out of sight, out of mind.” Using his hands as “blinkers” has become his trigger ritual for concentrating on command. Musicians tune up before a concert. Surgeons mask up before an operation.

Do you have a physical ritual to trigger your state of concentration? Your ritual can be gathering your pens, re-reading the page where you left off to regain your train of thought and ramp up your mental momentum . . . or it could be the mere act of walking into your Third Place, sitting at the same table, pulling out your laptop and opening up your project file — which will facilitate the flow of words.

Joseph Campbell said, “A sacred place is an absolute necessity for anybody today. You must have a room and a certain hour of the day when you have creative incubation.”

The good news is, my colleague Ron Culbertson finished his book “Is Your Glass Laugh Full?” because he searched until he found his “creative incubation” space. A friend of Ron’s who was the GM of a local hotel arranged for him to work in an empty hotel room. . . .proving that it doesn’t matter so much WHERE you work as long as you have a ritualistic place that provides the type of concentration-friendly ergonomics that support vs. sabotage your efforts to make progress.

Want more ways to overcome writers block and kick-start your creativity? Visit www.SamHornPOP.com to purchase my “I Can’t Believe I Wrote the Whole Thing” CD or revisit this blog as I’ll share another tip next week.

Happy writing.

One of the many pleasures of Emceeing the Maui Writers Conference is having the privilege to meet in person a number of Academy Award winning screenwriters and Pulitzer Prize winning authors you’ve admired from afar.

Last night, we had our Presenters Orientation and Dinner so the agents, editors, authors, and screenwriters could get to know each other, on top of the conference center at the Maui Marriott, overlooking Wailea Beach with the orange, red, yellow sun setting behind the island of Molokai.

Let me put you in the scene. Everyone (all 75 of them) is standing around in small groups, talking about their latest projects.

There’s Michael Arndt, screenwriter for the breakout hit movie Little Miss Sunshine who’s nowworking at Pixar Animation Studios on Toy Story 3. Next to him is lawyer-author Scott Turow (Presumed Innocent) talking to felllow novelist John Lescroart (The Suspect, The Hunt Club) Neil Nyren, Publisher and Editor in Chief of major New York publisher G. P. Putnam’s (clients include Tom Clancy, Clive Cussler, Patricia Cornwell, Dave Barry) is greeting agent Susan Crawford who represents Muhammed Ali, John Travolta and Stan Lee. The Secret contributor Lisa Nichols is telling Michael Palmieri (former executive with Tristar, Paramount, Warner and Twentieth Century Fox) about her new TV talk show.

I shake the hand of Pamela Wallace, screenwriter for the Academy-Award-winning, Writers Guild of America Award-winning movie Witness, and welcome her to the conference.

I tell her, “I’ve been burning to ask you something about your screenplay for Witness.”

“What’s that?” she asked.

“That magnificent scene in the barn, when Harrison Ford starts singing along to “Don’t know much about history, don’t know much about biology, all I do know is I love you, and I’m hoping you love me too . . what a wonderful world that would be . . .” to Kelly McGillis?”

Pamela answered, “Yes, I know the one you’re talking about.”

“Kelly is playing a rather prim and proper yet slightly rebellious young Amish woman. Her eyes and face shine as the impish Ford starts serenading her. She laughs out loud with delight when he takes her hand and starts dancing with her. That magical scene just crackles with sexual energy. Is that how you envisioned it when you wrote it?”

Pam laughed and said, “Harrison improvised that! In the screenplay, they were just sitting in the car listening to the radio and talking. He spontaneously started singing along to the song and the scene just unfolded organically from there. It’s the best scene in the movie!” Pam added with a modest grin.

That’s just part of the magic unfolding here at Maui Writers Conference. Insider tips on what really happened on the movie set, when a book went to auction and got a 7 figure deal, or when an agent discovered a hot new prospect.

Want to know what’s on tap for tonight?

Following our opening chant by Pali Ahui and his hula halau Na Maile Ku Honua, former U.S. Poet Laureate W. S. Merwin will be sharing some of his respected work. This is guaranteed to be a “chicken skin” moment for all 800 participants as this National Book Award winner and former Chancellor of the Academy of American Poets reads from some of his spellbinding books of prose and poems including The River Sound, a New York Times Notable Book of the Year and the Pulitzer Prize winning The Carrier of Ladders.

Check back tomorrow when I’ll share some of the best tips on how to become an Authorpreneur (monetize your writing career) and how to pitch your idea, book, or screenplay so you get interest from a decision-maker who has the power to get it published or produced.

Want more information ont he Maui Writers Conference? Visit www.MauiWriters.com