We’ve all heard the cliche “Good thinks come to those who wait.” Congrats to AVON for “riffing” off this well-known saying to come up with a catchy slogan for their latest fund-raiser. . . “Good things come to those who walk.”

Just like a jazz pianist “riffs” of chords to create memorable music, you can create memorable taglines, slogans, and titles by re-arranging cliches instead of repeating them – just like AVON did.

Want more? Visit www.samhornpop.com
Want to schedule an interview with Sam? Contact Cheri Grimm, Sam’s Business Manager at info@samhorn.com

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