Today’s Washington Post has a fun article about knitting.
The title Where It’s Knit, Knit, Knit at The Old Ballgame plays off the lyrics of the 7th inning stretch classic Take Me Out to the Ballgame.
The focus of the article is on the Stitch and Pitch phenomenon (since when can the words knitting and phenomenon be found in the same sentence?) that is part of a marketing scheme to attract dye-hard knitters (sorry, couldn’t resist) to 23 Major League Baseball games a year.
I propose this “movement” (yup, that’s what it’s referred to in the article, take it up with the Post) wouldn’t be attracting so much attention if it didn’t have such a fun, immediately memorable name.
What’s the point?
Words that rhyme are remembered over time.
Abby Marks-Beale, a consulting client and one of our country’s experts on speed-reading, wanted to develop a program and book on how to speed-read using the computer. Her initial title, Read More, Faster: Increasing Productivity Online While Saving Paper, Time and Frustration didn’t ring or resonate.
We kept brainstorming and finally came up with Increasing Productivity Online While Saving Paper, Frustration and Time. See how rhyming “online” and “time” made her title POP? What’s amazing to me is that re-arranging the exact same words until they rhymed changed the rhythm so her title has a lilt that makes it fluent instead of flat.
Do you have other instances of rhymed brands, names, titles, slogans and mottos that POP!?
Submit your favorite (s) and I’ll give a free, autographed copy of POP! Stand Out in Any Crowd to the winner and feature your submission (with your permission) in my June 11th blog.