Does your business/domain name cause you to break out or blend in?

These four websites POP! out . . . for all the right reasons.

Comedian Steven Wright said, “My grandfather invented Cliff Notes. It was in 1952 and he . . . well, to make a long story short.”

1. This first domain name is a perfect example of how you can capture and “Cliff Note” your business concept into an easy-to-remember 11 letter (!) domain name. Plus, it features a visual verb which transforms it from passive to active. Well done!

2. Spencer Koppel, a self-confessed nerd, developed an online social network for pocket-protector types. Personal ads include such profiles as “Tall, dork, and hansome.” The name? Geek 2 Geek.

3. Then there’s – a “dating site where gray matters.” Bravo.

4. One of my favorites is, created by Ricky Durham in memory of his brother who died after a 15 year battle with Crohn’s disease. Durham says, “He didn’t feel comfortable meeting people because he had a colostomy bag. If he had been able to go online and find someone who shared – and understood — his illness, it might have been different.” The site has more than 1000 members with diagnoses ranging from diabetes to cancer to deafness. Kudos.

All of these business/domain names fit the POP! criteria – they’re Purposeful, Original, and Pithy.

Do you have a business/domain name that POP!s? Tell us about it. I’m collecting entries for my 2007 POP! Hall of Fame. Who knows? You may be featured in an upcoming post and receive free international attention for your organization or offering.