Super Bowl Sunday is one of my favorite days of the year.

I’ll be watching, along with an estimated 90 million (!) people around the world.

As always, I’ll pick out the ads that POP! out.

The funniest, most memorable, most strategic.

Submit your choices on Sunday, then check back on Monday and I’ll have my top 3 ads plus your favorites.

Remember, POP! stands for Purposeful, Original and Pithy — so my criteria will include which ad will best drive business for its sponsoring company AND which ad everyone’s talking about.

Buzz is the holy grail of ads. Why? When people talk about YOUR ad around the water cooler and at Starbucks, they’re acting as word of mouth ambassadors and spreading your product’s message for you. You’re getting more bang for your marketing buck.

See you Monday.

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