Every year, the Global Language Monitor runs a HollyWORD survey to identify the top ten memorable phrases from movies.
This year’s winners?
#3. George Clooney’s line from Michael Clayton: “I’m not the guy you kill; I’m the guy you buy off.”
#2. Daniel Day-Lewis’ snarl from There Will Be Blood: “I drink your milkshake.”
And the top spot goes to Javier Bardem’s coin-flipping catchphrase “Call it, Friendo” from No Country for Old Men.
Are you thinking, “Big deal.”
Actually, it IS a big deal.
As Hollywood director Garry Marshall (Pretty Woman) said in his keynote for Maui Writers Conference (www.MauiWriters.com ), “Film directors know that if people walk out of your movie repeating a phrase they heard, that movie will make money.”
Why? It means audience members are taking the movie home with them. They’re talking about it around the water-cooler, in the office, to their friends; which means they are serving as free viral marketers and word-of-mouth advertisers for you.
What are some famous movie money phrases you can repeat word-for-word? I’m guessing you still remember:
Jack Nicholsen – “You can’t handle the truth.”
Arnold “the Governator” Schwarzenegger – “I’ll be back.”
Clint Eastwood – “Make my day.”
Tom Cruise in Jerry Maguire – “You had me at hello.”
“Here’s looking at you, kid” from Casablanca.
The fact that you still remember those phrases means those movies have “legs.” Of all the thousands of films made in the past few decades, they’re the ones still being talked about. They’re the ones that live on.
What’s that mean for you?
When you speak, do audience members walk out repeating something you said, telling others about an idea you introduced? When people finish reading your article, book or blog, can they repeat an insight you made, a suggestion you shared? After hearing your song or seeing your commercial, can they repeat your catchphrase, word-for-word?
If not, everything you said or wrote just disappeared. People might as well not have heard it, seen it or read it. Because if they can’t remember it, what good is it?
Want to know how to create a money phrase that gets your message repeated and remembered? Want to know how to create headlines that get your articles read – titles that get your books bought – slogans that get your cause funded – brands that position you as as top-of-mind?
Sign up for my POP! Your Business, Book and Brand workshop at Washington DC’s historical National Press Club on April 25th. Invest in a day to develop Purposeful, Original, Pithy money phrases that get you and your priority projects noticed, remembered and bought.
Email us at Carey@SamHorn.com for a description of the workshop, a registration application, and to receive a free article with 3 Ways to Create a Money Phrase that Pays.