“Find something only you can say.” – James Dickey

We are all looking for singular experiences. Something we haven’t done before.

I had an opportunity to do just that this morning.

I was strolling in front of the sumptuously-set breakfast buffet table, here at the 5 diamond Outrigger Resort in Fiji. Spread out in front of me were papaya, passion fruit, bananas and pineapple; all freshly cut just hours before from the trees and gardens on the grounds.

And there, honored with its own table, was the juicer I had heard about the previous evening. (I’m here to head up the non-fiction portion of the Maui Writers Conference spring trip. Want more info? Check out http://www.MauiWriters.com).

Several participants told me about the delectable pineapple-ginger juice they’d experienced the day before, and told me I simply had to try each morning’s imaginative concoction.

Today’s specialty? Watermelon-mint juice freshly made in front of me by a young Fijian woman. Aaahhh. I savored each exquisite sip. Can’t you just taste it?

Are you wondering what this has to do with POPing out?

This is a magnificent, ocean-front resort. It features lush grounds, a meandering pool surrounded by tropical ferns, a world-class spa, smiling employees and fabulous food. But so does dozens (hundreds?) of other resorts.

Why does this resort stand out? What does it offer that can’t be found elsewhere? Why would I fly half way around the world to come here – and why would I recommend others do the same?

Well, that lip-smacking, one-of-a-kind juice creation each morning is a good start. It was a singular experience I will remember and tell others about. It turned me into a word-of-mouth ambassador for the Outrigger Resort in Fiji because they delivered a singular experience.

Think of your business, book, brand or blog. Do they deliver a singular experience people haven’t had before? Have you, as James Dickey suggested, found something only you can say? Are you offering something that can’t be found elsewhere?

If so, good for you. You’re on your way to being one-of-a-kind instead of one-of-many.

If not, you might want to visit http://www.SamHornPOP.com to buy a copy of POP! Stand Out in Any Crowd, which Seth Godin calls “revolutionary.” It will help you discover your “singularity” and map out a step-by-step strategy for establishing yourself and your organization/project as the go-to, top-of-mind resource in your field.

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