After meeting Jack and Suzy Welch at the PINK luncheon in Atlanta and hearing them speak, I know why their co-authored book Winning and her new book 10-10-10 are POPing off the shelves.

He is a focused, powerful speaker who doesn’t pull punches. When asked if it was true many corporations are cutting back on their giving in these tough economic times, Jack said, “That’s why the #1 goal of any company should be to WIN. Because if you win, you have the resources to continue on giving. If you’re in a spot, change it!”

Suzy modeled why 10-10-10 has become an instant bestseller. She obviously agrees with Muriel Rukeyser who says, “The world is not made up of atoms, it’s made up of stories.”

Suzy showscased each point with a real-life example, re-creating each scene with back-and-forth dialogue so we felt we were “there” as the story unfolded.

For example, she told about the epiphany that resulted in the creation of 10-10-10 (a 3-step process for getting clarity in the midst of confusion so we can make sound decisions when we’re pulled in a dozen different directions.)

That’s Suzy’s story, but suffice it to say, it involves a business trip to Hawaii that included taking 2 of her 4 children. Trying to be all things to all people, she signed them up for hula lessons so they’d be occupied while she delivered her presentation. Lo and behold, Suzy looks away from her Power-Point only to see her kids’ faces glued up against the glass doors, screaming, “Mommy, Mommy.”

Yikes. What to do? Well, that’s where the 10-10-10 process comes in. Check out Suzy’s book for the rest of that story (pages 4-7) and to apply her valuable process to a dilemma you’re facing.

As to the photo with this blog post, that’s Suzy Welch (former Editor of Harvard Business Review) on the left, Betty Siegel (25 year President of Kennesaw State University) Paige Hall (CEO of About Face, the turn-around specialists), Jack Welch (former CEO of GE), Marilynn Mobley (Strategic Counsel for Edelman), Sam Horn, and Kimberly Douglas (a client who was celebrating the launch of her book The Firefly Effect that day).Suzy Welch, Betty Siegel, Paige Hall, Jack Welch, Marilynn Mobley, Sam Horn and Kimberly Dougas at PINK Luncheon