Tip #3 on How to Develop a Strong USP: Be More Funny = Make More Money
“I learned that when I made people laugh, they liked me. This is a lesson I never forgot.” – Art Buchwald
Many entrepreneurs think their USP needs to be serious.
As Art Buchwald learned, we like people (and businesses) who makes us laugh.
One way to stand out from your crowd is to get a chuckle.
Read your signage, webpages, advertising copy and marketing material.
Does any of it make people smile? If not, you could be passing up profitable opportunities to win buy-in from customers and decision-makers.
The highest-rated and most memorable Super Bowl ads are almost always the ones that get a laugh. Inject purposeful humor into your marketing material and you can turn smiles into sales.
For example, Coca-Cola won millions of new customers with their ad for Zero Coke that said, “Tastes so much like Coke, our lawyers have contacted our lawyers.”
Denver calls their wildly popular Halloween event Boo at the Zoo.
A website for pocket-protector types is called “Geek2Geek.com” and offers profiles like “Tall, Dork and Handsome.”
One reason popular online shoe retailer Zappos broke out was their smile-inducing ads that said, “You know those salespeople who ignore you when you want to try on or buy a pair of shoes? They don’t work here.”
Is your business holding a sale? Don’t be content to put up a boring sign that will get ignored. Advertise, “50% off — and that’s just the half of it.”
A local ice cream store that feaured square containers received a lot of questions about why they had square containers instead of round ones. They got some free smiles by putting up a sign that said, “Why do we have square ice cream containers? Because we don’t cut corners on the quality of our ice cream.”
One purpose of a USP – Unique Selling Proposition – is to give customes a compelling reason to choose you over your competitors. When people like you – which humor causes them to do – they are more likely to do business with you.
What are some of your favorite funny ads, commercials or marketing slogans?
I will feature the best entries in upcoming blogs. Whoever submits the best one receives an autographed copy of POP!