“Christmas waves a magic wand over this world.” – Norman Vincent Peale
Wouldn’t it be great if you could wave a magic wand over your marketing copy to bring it to life so it captures people’s imagination?
You can. While the year-end holidays are almost over; there is still a marketing lesson to be learned from them.
In the past week, I’ve seen three clever movie-video ads which riffed off traditional Christmas songs to produce smile-inducing taglines.
The first introduced the Pirates of the Caribbean DVD with WRECK THE HALLS.
You can probably see the next one coming — SHREK THE HALLS.
The third featured a sheep with the pig and spider from Charlotte’s Web with the caption FLEECE NAVIDAD.
Then there was the romance novel featured in the store window of a major bookstore. It featured a Fabio look-alike stretched out on a fur rug in front of a Yule log fire. The title? THE KNIGHT BEFORE CHRISTMAS.
Valentine’s Day is only 8 weeks away.
Could you tie in your marketing slogan to a popular love song that is frequently mentioned along with that holiday? It could make your idea or offering more topical so it builds buzz, goes viral online and captures attention from the media and potential customers.
Just write up and review copy that describes your offering (whether that’s a business, product, service, book, movie, website, or blog post).
Now, pull out out ten key words you frequently use when explaining what your program/product is or does.
Now, visit http://www.freelyrics.com and enter those words into the search engine one at a time. Up will come a variety of song titles with “your” phrases.
Now, let the word play begin.
Substitute key words in a well-known lyric or popular song title with words related to your offering so that familar lyric has an unexpected twist.
You know you’ve come up with a catchy promotional campaign when the “new” phrase POP!s and brings a smile to your lips and heart.
See how this works?
Want more ways to create attention-grabbing titles, taglines, business names and brands? Check out my book POP! (Perigee-Penguin) which has dozens of examples and techniques you can use to create marketing slogans that get your priority noticed . . . for all the right reasons.
Here’s the link to Amazon.com http://www.amazon.com/POP-Create-Perfect-Tagline-Anything/dp/0399533613/ref=sr_1_1?ie=UTF8&s=books&qid=1261595555&sr=8-1
And here’s just one of the 44 Five Star Reviews Amazon readers have given POP! Thanks R. Johnson for your great comments below!
“POP! is probably the most interesting, fast moving book about marketing that I have ever read. From the first page, it was one of those “can’t put it down until the last page” book. This book is real—-and written for real people. No pretense, just facts and incredibly insightful information. It’s definitely a must read for anyone who needs a fresh perspective for marketing.”