Are you one of the 55 million people who have watched “David After Dentist” on YouTube?

I had the opportunity to spend some time with David’s Dad last night while Emceeing Jennifer Abernethy’s book launch at USA Today headquarters.

Jennifer, CEO of The Sales Lounge, modeled the premise of her book “The Complete Idiot’s Guide to Social Media Marketing” by showcasing several clients and colleagues who have scaled their success via social media.

Featured speakers included Willie Jolley (selected by Toastmasters as “1 of 5 Outstanding Speakers in the World” along with Nelson Mandela, Margaret Thatcher, Christopher Reeves and Colin Powell), Aly and Andrea, identical twins and founders of RockStarU, Communication Consultant Ruth Sherman who’s worked with Oscar winners, Celebrity Apprentice star and Kodak CMO Jeffrey Hazlett, and the dad who filmed “David After Dentist.”

Here’s the “gee whiz” story behind the “David after Dentist” phenomenon. . . .

David’s dad was a Realtor in Florida. If you know anything about the real estate market in Florida, you know he wasn’t doing too well financially.

Then, last year, he casually decided to upload a video of his son he’d taken several months before. His son had been to the dentist and was still woozy from the anesthesia. Watch the video for what happened next. That video quickly went viral and received 3 million hits in 3 days.

The story doesn’t end there though.

David’s dad has since turned that video into a financial empire; monetizing and merchandising it with t-shirts, licensing agreements, etc. The video appeared behind Beyonce’ in a Super Bowl ad this year (for a nice fee).

That less-than-3 minute video has paid for David’s college education, generated enough money to allow his father time to coach his kids’ sports teams and has resulted in interviews on CNN, The Today Show and The Washington Post

What’s even better is that David’s dad is using that money to make a living and make a difference. He’s donating part of the proceeds to Operation Smile. As he says, “It’s the right thing to do.”

What’s this mean for you?

What do you care about? A non-profit? Your business? A book? A job? A campaign? An invention?

You can catapult its success, take it viral and bring it to the attention of millions — for free, without walking out your front door, at midnight if you choose — through the power of Twitter, FaceBook, LinkedIn, YouTube and blogging.

Are you tapping into the power of social media? It’s not frivolous. It’s not about what you had for lunch. And you don’t have to be a “techie” to figure it out and use it.

Buy Jennifer Abernethy’s book “The Complete Idiot’s Guide to Social Media Marketing” and read it and reap.