“You’re either breaking out or blending in. And blending in’s for Cuisinarts.” – Sam Horn
Every year I pick the top brand names, taglines, book titles and trends that caught our attention and helped their idea, invention or organization stand out and get noticed . . . for all the right reasons.
The point? If you want to succeed, you need to stand out.
And one of the best ways to stand out is create a catchy phrase that builds buzz by turning everyone who sees it or hears it into a word-of-mouth ambassador who repeats it to others.
All of the phrases below showcase POP! techniques that are included in my book POP! which has been sold around the world (China, Europe, South America, etc.)
If you have a cause, creation or company you care about – buy a copy of POP! and work through the 25 exercises that show how to coin a NURD (New Word) that helps your priority project POP! out of its pack.
1. Random Hacks of Kindness: Kudos to this worldwide gathering of tech types collaborating for the common good, and thanks to Nicholas Skytland of NASA for bringing this to my attention.
2. Stuffocating: This NURD (New Word) was coined by TV station TLC for their one hour special on the stifling impact of w-a-y too much stuff. (Not that I can relate.)
3. MEtailing: I want it and I want it my way. This online trend of letting people customize their own clothes, shoes and other products is a runaway (runway?) success.
4. Jeggings: Part jeans – part leggings. This Half & Half Word helped this product generate $180 million in sales, proving that NURDS are more than word play; they’re bottom line profits.
5. Info-besity: We live in a society stuffed with information yet we’re starving for insights.
6. Refudiate: Republican Sarah Palin’s “malaPOPism” received national media attention in which she was tweaked for her tweet where she mixed up (or did she?) “refute” and “repudiate.”
7. SHEconomy: Smart companies understand the power of the purse and are targeting this multi-billion dollar demographic. Props also to Marilynn Tanner Mobley’s BoomerHer.
8. Snowmageddon: What do you call it when 30 inches of snow are dumped on Washington DC and cause a weather apocalypse? An excellent example of Alphabetizing.
9. You Had Me at Woof: Julie Klam’s book shows how “riffing off” pop culture can provide an unexpected twist to a familiar phrase. The result? A smile and a sale.
10. SerenDestiny: I admit it. I’m partial to this since it’s the title of my next book. It’s based on the premise that leading the life we’re born to live is no accident (serendipity); it’s intentional.
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Sam Horn’s POP! Create the Perfect Pitch, Title and Tagline for Anything (Perigee, Penguin ’09) introduces 25 techniques for creating compelling buisness communications and innovative, memorable messaging.
POP! has been featured on MSNBC, BusinessWeek.com and in NY Times and Sam’s presentations on this topic have received raves from Cisco, EO, National Speakers Association, ASAE, etc.
Check the more than fifty 5 Star ratings on Amazon.com from readers who sing its praises and describe how it’s helped them generate trademark-able titles and taglines, profitable business names and winning presentations that have closed deals and catapulted income.