“The only danger is not to evolve.” – Jeff Bezoz, Amazon.com
Several years ago I was selected to be on the closing panel of a conference held over the holidays.
Pulitzer Prize winners, astronauts, Fortune 100 CEO’s and Nobel physicists were on the panel and in the audience, so I was excited about this opportunity.
The challenge? I had two minutes max to share an intriguing epiphany with the group.
The night before the panel, I skipped the New Years’ celebration to work on my remarks. My son Andrew came back to our hotel room after midnight and found me still up.
“Well, I’ve got something to say, but I know it’s not special.”
“Do what you always tell me to do when my brain’s fried. Get up early in the morning and the ideas will come when you’re fresh.”
“Good advice, Andrew. Thanks.” I set the alarm for 6 am and went to bed.
The next morning, I went in search of some caffeine to kick-start my creativity. I turned around after getting my coffee and bumped into a petite powerhouse with big red glasses. I smiled at her and said, “Happy New Year.”
She looked at me, eyes bright, and said, “Start to finish.”
I was instantly intrigued. “How did you come up with that great phrase?”
She said, “Want to set for a spell and I’ll tell you?”
I had a decision to make. Was I supposed to go back to my room and work on my two minutes – or was Dr. Betty Siegel my two minutes?
Suffice it to say, I went with Betty (literally and figuratively).
That conversation not only yielded a fascinating story for my closing remarks, it was the start of a rewarding friendship with the irrepressible Dr. Betty Siegel, President Emeritus of Kennesaw State University.
Betty is, quite simply, the best story-teller I’ve ever known. She doesn’t tell, she shows. She illustrates each idea with a vividly-told, real-life example so we see what she’s saying.
My time with Betty crystallized the following epiphany which, after 20+ years as a professional speaker and published author, has changed the way I communicate:
People don’t want more information – they want epiphanies.
And people don’t get epiphanies from ideas.
They get epiphanies from vividly-told, real-life examples that cause the lights to go on and the band to play.
As a result of that encounter; I’ve developed a Disruptive Communication Manifesto called The 70 – 10 – 10 – 10 Rule® that I now use in all my written and spoken communication and recommend to all my consulting clients and audiences.
The 70 – 10 – 10 – 10 Rule is an evolutionary way to instantly engage people so they relate what we’re saying to their circumstances and choose to do something differently – not because they have to – because they want to.
The 70 – 10 – 10 – 10 Rule® is a way to capture and keep people’s valuable attention – from start to finish.
Want to discover exactly how to use Sam Horn’s 70 – 10 – 10 – 10 Rule® to make your ideas come alive so you transform information into epiphanies?
Contact us at Sam@SamHorn.com with “Sam Horn’s 70 – 10 – 10 – 10 Rule®” in the subject heading and we’ll be happy to send info on how to order that e-book, tele-seminar, MP3.