“Remember, you’re a lot more interested in what you have to say than anyone else is.” –
Andy Rooney

Are you going into a meeting today to introduce an idea, request funding or propose a program?

Did you know its success depends on whether you get people’s eyebrows up in the first 60 seconds?

Sam Horn eyebrow test

Sam Horn's The Eyebrow Test®


People at many meetings are either jockeying to get THEIR idea heard – or they’re bored, distracted or just waiting for the meeting to be over so they can go back to work on the UPO’s (Unidentified Piled Objects) stacking up on their desk.

The good news is, you can test in advance whether your idea is going to get any traction.

Just ask a colleague for 60 seconds of their time.

Explain your idea/proposal/request to them . . . using the exact same 60 second opening you’ll use in the meeting.

Now, watch their eyebrows.

If their eyebrows are knit or furrowed, they’re puzzled. They didn’t get it.

And if they didn”t get it, you won’t get it.

Because confused people don’t ask for clarificaiton and they don’t say yes.

You want their eyebrows to go UP. That means they’re intrigued. They want to know more.

That means you just got your idea or request in their mental door.

If what you’re pitching gets their eyebrows up, good for you. That means, “Game’s on.”

If it doesn’t, back to the drawing board.

Or, as comedian George Carlin said, “What did we go back to before there were drawing boards?”

Want specific ways to win buy-in to what you’re proposing?

Email us at Sam@SamHorn.com with The Eyebrow Test® in the subject heading and we’ll send you three ways to get people’s eyebrows up in the first 60 seconds.

Or, purchase a copy of POP!

It has 25 innovative ways to create communication that quickly captures favorable attention from your target customers, investors and decision-makers, has been featured on MSNBC and in the NY Times and Washington Post. Sam’s keynote with these techniques has won raves from convention audiences around the world.

And subscribe to this blog if you’d like additional ways to craft intriguing openings that pass The Eyebrow Test® so people are motivated to give you their valuable time, mind and dime.

Advertisements