People today don’t want more how-to’s.
They want more human experience.
They can find anything they want to know in seconds for free on the web.
They don’t need more information; they need epiphanies.
They aren’t hungry for how-to’s; they’re hungry for heartfelt insights.
Matt just wrote a really honest blog about his “meltdown” while competing in the Luray Sprint Triathlon.
Matt’s a jock. He told me it wasn’t easy to talk about the unexpected challenges he had during the swim portion of the race. He had walked up to the starting line with confidence, feeling on top of the world. Things didn’t turn out quite the way he planned.
However, in our conversation, Matt and I shared our mutual discovery that when we “dare to share” what REALLY happened – as opposed to what we wish happened – we get visceral responses from our readers, audiences and clients.
It’s like they’re saying, “Finally, someone with the courage to tell the truth.”
Telling the truth often means taking ourselves off a pedestal we may have put ourselves up on.
But pedestals are precarious.
We really don’t serve people when we pretend to be perfect.
In today’s world, we serve ourselves and others when we speak from our heart (not just our head); when we tell it like it is – not like we wish it was.