USA Today


Several attention-getting names caught my eye this morning.

Today’s WSJ features an article about people who have taken advice from spouses about work-related issues only to have that advice backfire. What are those spouses called? Badvisors.

This mornings USA Today features an article about Chrisopher Buckley, author of the brilliant Thank You For Smoking, and his latest satire about the coming fiscal Armageddon when 77 million baby boomers start wanting their Social Security checks instead of their MTV. Its clever name? Boomsday. Brilliant.

Fellow blogger Marilynn Mobley,Senior VP of Edelman, emailed about a new company that makes luxury items for young children, such as pacifiers adorned with crystals. Their smile-inducing name? Aristobrats!

The good news is, ANYONE –with a little brain power and the Alphabetizing technique described in my POP! Stand Out in Any Crowd book– can come up with their own stop-em-in-their-tracks title to help their priority project break out.

I used this technique to create my trademarked topic of Tongue Fu!® – the verbal form of Kung Fu. A popular book attracting a lot of media attetnion is called Shopportunity.

Want to learn how to create a name that gets you and your ideas noticed? Read more at http://SamHornPOP.com.

The headline of an article in the November 3 editor of USA Today proclaims, Seinfeld Stings Typical Movie Trailers.

Perhaps you’ve seen this clever ad campaign which features Jerry in an enormous honeybee costume promising Chris Rock (who’s outfitted as a mosquito) that he’ll show up at his wife’s book-signing as a payoff for appearing in his upcoming Bee Movie (another play on words.)

This spoof has been generating a lot of water-cooler conversation because of its innovative approach. Instead of featuring actual clips from the movie, it features the stars talking about the movie.

As Seinfeld said to the reporter interviewing him for the article, “Let’s face it, if this was just a regular trailer cut with footage of the film, you and I wouldn’t be sitting here talking about it.”

Exactly. If you want to get noticed, don’t do what’s obvious, do what’s opposite.

Look at your ad, web copy, newsletter. Is it same old, same old? What can you do with your next version to take people by surprise? Ask yourself, “What’s a norm in my industry? What’s a belief everyone holds to be true? How can I challenge that? Could you be counter-intuitive and claim, “Customers are NOT Always Right.”

We’re coming into the holidays. Could you take a common tradition and turn it upside down? That’s what several enterprising companies did last year, literally. Picture a “normal” Christmas tree, with branches wide at the bottom, narrowing up to the star on top.

Now, turn that tree on its head and you get the INVERTED CHRISTMAS TREE that Hammacher Schlemmer couldn’t keep in stock . . . at $599.95 a POP. Target featured three upside-down trees on its website, pointing out one of the best attributes, “Leaves more room on the floor for gifts!”

What’s the point? To stop busy people in their tracks, we must say, do, or offer something out of the ordinary. How are you doing that with your business?

Want more ways to help your organization stand out from the crowd instead of get lost in the crowd? Visit www.SamHornPOP.com to order copies of POP! to jump-start the creativity of your sales/marketing team. Call Cheri Grimm at 805 528-4351 for volume discounts for orders of more than 10 books.