One of my favorite things to do at the end of every year is to comprise Top Ten lists.

I created the POP! Hall of Fame to celebrate ideas, events, individuals and organizations that POP! out each year . . . for all the right reasons.

Previous winners include:

* Snuba (A new industry was created with this “had us at hello” name for a sport that’s half snorkel – half scuba )

* Yappy Hour (a first-of-its-kind pet-working opportunity for dogs and their owners helped this Holiday Inn in Alexandria, VA gererate buzz and profits )

* Weeding by Example (13-year old Jack McShane’s campaign to clean up New Orleans’ City Park following Katrina received national media attention because of its attention-grabbing, smile-inducing name)

* Diabesity (Dr. Francine Kaufman positioned herself as the go-to topic expert by naming this cultural phenomenon)

* Java Jacket (Jay Sorenson turned a “cardboard insulating sleeve” into a multi-million dollar business with this fun-to-say, easy-to-remember name)

What idea, brand, business name, marketing slogan, ad campaign or non-profit motto got your attention this year . . . for all the right reasons?

Submit your nominations here on the blog or directly to us at Sam@SamHorn.com by Dec. 21.

If your recommendation makes our list, you get an autographed copy of POP! And just for taking the time to submit a suggestion, we’ll send you the 2009 list when it’s ready.

Have you ever thought, “There must be a better way to . . .

* come up with the perfect busines name
* create a great company slogan
* develop a one-of-a-kind brand
* explain my idea so people get it, want it and remember it
* pitch my project so decision-makers say yes
* title my book so it POP!s off the shelf
* give my film or play a stop-em-in-their-tracks tagline
* design an elevator speech that motivates people to say “Tell me more”
* find hundreds of new quotes on creativity and innovation

There ARE better ways to do all of the above. In fact, there are 25 better ways to create the perfect pitch, title, tagline, business name, brand, ad campaign, company slogan and sales sound-bite.

And the good news is, all these 25 techniques can be found in the just-released paperback version of the critically-acclaimed book POP! (Perigee-Penguin)

More good news is you don’t need an MBA, multi-million dollar budget or crack marketing team to create an attention-grabbing, one-of-a-kind “Phrase That Pays.” You just need this book.

Discover why Sam Horn’s POP! Process has received raves from Seth Godin, Ken Blanchard, Jeffrey Gitomer and was one of the top-ranked presentations at Inc. Magazine’s annual convention honoring the fastest-growing entrepreneurial companies in the country.

You’ll love that this jam-packed book doesn’t waste time on platitudes you’ve heard before or ivory tower theories that aren’t relevant in the real world.

POP! features original insights you can use immediately to help your company, creation, cause and campain get noticed — for all the right reasons. In today’s tough economy, it’s more important than ever to have an INTRIGUING name that gets people interested in what you have to say and sell. This book is your secret weapon to writing copy, creating trademark-able names and crafting marketing material that helps you break out vs. blend in. Buy it today.