Have you ever thought, “There must be a better way to . . .

* come up with the perfect busines name
* create a great company slogan
* develop a one-of-a-kind brand
* explain my idea so people get it, want it and remember it
* pitch my project so decision-makers say yes
* title my book so it POP!s off the shelf
* give my film or play a stop-em-in-their-tracks tagline
* design an elevator speech that motivates people to say “Tell me more”
* find hundreds of new quotes on creativity and innovation

There ARE better ways to do all of the above. In fact, there are 25 better ways to create the perfect pitch, title, tagline, business name, brand, ad campaign, company slogan and sales sound-bite.

And the good news is, all these 25 techniques can be found in the just-released paperback version of the critically-acclaimed book POP! (Perigee-Penguin)

More good news is you don’t need an MBA, multi-million dollar budget or crack marketing team to create an attention-grabbing, one-of-a-kind “Phrase That Pays.” You just need this book.

Discover why Sam Horn’s POP! Process has received raves from Seth Godin, Ken Blanchard, Jeffrey Gitomer and was one of the top-ranked presentations at Inc. Magazine’s annual convention honoring the fastest-growing entrepreneurial companies in the country.

You’ll love that this jam-packed book doesn’t waste time on platitudes you’ve heard before or ivory tower theories that aren’t relevant in the real world.

POP! features original insights you can use immediately to help your company, creation, cause and campain get noticed — for all the right reasons. In today’s tough economy, it’s more important than ever to have an INTRIGUING name that gets people interested in what you have to say and sell. This book is your secret weapon to writing copy, creating trademark-able names and crafting marketing material that helps you break out vs. blend in. Buy it today.

The #1 premise in business is that it need not be boring or dull. It ought to be fun.” – Tom Peters

The votes are in and the decisions have been made. The following business names, company slogans and book titles POP! out for all the right reasons – they’re Purposeful, Original and Pithy (they POP!) and they’re NOT boring or dull. As a result, they’ve helped their organization or product break out vs. blend in (the purpose of an attention-grabbing name, slogan and title. )

1. Segs in the City. The perfect name for a business which offers tours of downtown Washington DC on the stand-and-ride Segways.

2. WOKamole. The inspired name for a Chinese-Mexican restaurant in San Antonio, Texas. I also like Ciao-Mein, the name of an Italian-Chinese restaurant.

3. “Tastes So Much Like Coke, our lawyers have contacted our lawyers.” A brilliant ad campaign Coca-Cola used to address complaints that their new diet drink didn’t taste like “the real thing.”

4. Weeding By Example. What 13 year old Jack McShane called his charitable organization that cleaned up New Orleans City Park following Hurricane Katrina.

5. Kis-Meet. What else would you call an online dating service that helps you find your perfect match? A close second was Geek2Geek, a site for pocket-protector types with personals that read, “Tall, Dork and Handsome.”

6. BUYology. The sublime title of a bestseller by Martin Lindstrom that explains the science of why we buy. Much like Freakonomics, this is an example of how creating a new word for your book can launch a lucrative business empire.

7. Snuba. Leave the oxygen tank on the boat and explore 10 feet underwater without having to be certitified and without risk with this new sport – half snorkel, half scuba.

8. “Good things come to those who . . . walk.” Avon has raised millions to find a cure for breast cancer with their walks that feature this slogan.

9. “Great minds like a think.” The clever people at The Economist agree with Samuel Goldwyn who said, “Avoid cliches like the plague” and gave their slogan a clever twist.

10. Squeaky Green. What else would you call an organic product that gets your house squeaky clean?