Every year, the Global Language Monitor runs a HollyWORD survey to identify the top ten memorable phrases from movies.

This year’s winners?

#3. George Clooney’s line from Michael Clayton: “I’m not the guy you kill; I’m the guy you buy off.”

#2. Daniel Day-Lewis’ snarl from There Will Be Blood: “I drink your milkshake.”

And the top spot goes to Javier Bardem’s coin-flipping catchphrase “Call it, Friendo” from No Country for Old Men.

Are you thinking, “Big deal.”

Actually, it IS a big deal.

As Hollywood director Garry Marshall (Pretty Woman) said in his keynote for Maui Writers Conference (www.MauiWriters.com ), “Film directors know that if people walk out of your movie repeating a phrase they heard, that movie will make money.”

Why? It means audience members are taking the movie home with them. They’re talking about it around the water-cooler, in the office, to their friends; which means they are serving as free viral marketers and word-of-mouth advertisers for you.

What are some famous movie money phrases you can repeat word-for-word? I’m guessing you still remember:

Jack Nicholsen – “You can’t handle the truth.”

Arnold “the Governator” Schwarzenegger – “I’ll be back.”

Clint Eastwood – “Make my day.”

Tom Cruise in Jerry Maguire – “You had me at hello.”

“Here’s looking at you, kid” from Casablanca.

The fact that you still remember those phrases means those movies have “legs.” Of all the thousands of films made in the past few decades, they’re the ones still being talked about. They’re the ones that live on.

What’s that mean for you?

When you speak, do audience members walk out repeating something you said, telling others about an idea you introduced? When people finish reading your article, book or blog, can they repeat an insight you made, a suggestion you shared? After hearing your song or seeing your commercial, can they repeat your catchphrase, word-for-word?

If not, everything you said or wrote just disappeared. People might as well not have heard it, seen it or read it. Because if they can’t remember it, what good is it?

Want to know how to create a money phrase that gets your message repeated and remembered? Want to know how to create headlines that get your articles read – titles that get your books bought – slogans that get your cause funded – brands that position you as as top-of-mind?

Sign up for my POP! Your Business, Book and Brand workshop at Washington DC’s historical National Press Club on April 25th. Invest in a day to develop Purposeful, Original, Pithy money phrases that get you and your priority projects noticed, remembered and bought.

Email us at Carey@SamHorn.com for a description of the workshop, a registration application, and to receive a free article with 3 Ways to Create a Money Phrase that Pays.

Kudos to Dallas-based colleague Vince Poscente for his USA Today business bestseller The Age of Speed.

It’s a perfect example of a savvy Authorpreneur who is staying “on brand” with his message.

If you’ve attended a corporate event or association meeting in the past 10 years, you may have had the pleasure and privilege of seeing Vince in action.

Poscente, a business consultant who’s been honored as a member of the Speaker Hall of Fame (along with such respected orators as Art Linkletter, Og Mandino and Ronald Reagan), reached the gold medal round of the Olympic speed-skiing competition in Albertville, France.

What’s perhaps most intriguing and unique about this achievement is that Vince started with NO racing experience and accomplished this feat in an unheard-of four years. How? By strategically accessing the top masters in every aspect of the sport to expedite his acquisition of this daring skill.

When Vince speaks, he gets up on a chair and assumes the “skiers’ crouch” to demonstrate the aerodynamic shape necessary to acheive top speeds. He keeps audiences on the edge of their seats with his thrilling re-living of his death-defying run down the hill at speeds in excess of 100 mph. One slip would mean disaster.

Vince is known for his focus on how individuals and organizations can accomplish big goals in the shortest time possible. That’s his brand.

Which is why it was so smart of him to make sure his newest book has the word “Speed” in its title. That’s what people associate with Vince, that’s what they want to hear from him, that’s what they’ll buy, that’s what cements and perpetuates the perception that he is THE go-to expert on the topic of achieving and accelerating results, FAST.

Even his Table of Contents features speed-related titles such as A More-Faster-Now Revolution, The Big Blur and Racing Across a Tightrope.

Look at your business activities. Are they “on brand?” Are they centered around what customers expect, need and want from you? Does the language in your newsletters, reports and marketing material emphasize the words that are associated with your strength – what you’re known for?

If so, good for you. If not, buy a copy of Vince Poscente’s book The Age of Speed and learn from a master how to stay “on brand.”