“Are you standing out from the crowd – or getting lost in the crowd?” – Sam Horn, author of POP!

It’s that time of year again:-)

Time to pick the most intriguing business names, marketing slogans, ad campaigns and book titles that stood out and helped their company or cause get noticed, remembered, bought and/or funded.

The point? If you want to succeed, you need to POP! out of your pack.

And one of the best ways to POP! out is create a NURD (New Word or first-of-its-kind phrase) that gets everyone’s eyebrows up and turns them into a word-of-mouth ambassador who takes you viral.

What’s your favorite NURD (New Word) from 2011?

Nominate it by Dec. 10.

Current Quotes - Sam Horn

Take your message to the next level

If your entry is selected for our 2011 POP! Hall of Fame; you’ll receive a prize … your choice of the audio version or paperback version of my new book Current Quotes: Intriguing Quotes from Today’s Top Icons, Innovators and influeners.

What’s different about Current Quotes? You have to be ALIVE to be included.

Here at the Intrigue Institute, we like John F. Kennedy, Martin Luther King, Winston Churchill and Eleanor Roosevelt as much as the next person.

However, as soon as most people hear, “I have a dream …” or “The only thing we have to fear …” their eyes roll.

It’s not that profound quotes from those respected thought leaders aren’t true; they’re just not new.

The purpose of POP! is to break through busy people’s preoccupation and “been there, heard that” skepticism and get their favorable attention.

Submit the brand, book, product or program title or tagline that got your favorable attention this year – and help it get even more of the attention it deserves.

As our gift to you for submitting an entry, we’ll email you the 20 Most Intriguing Quotes from 2011 to get YOUR eyebrows up. Now, that’s a win-win-win.

To jump-start your thinking, here are our favorite entries so far plus a few winners from previous years.

1. YOumanity: A creative corporate campaign by Aviva Life Insurance that proves companies can contribute via a “rising tide that raises all boats” outreach.

2. Snuba: It’s half SNorkel and half ScUBA. It’s SNUBA, a multi-million dollar sport that shows there ARE new things under the sun.

3. Info-besity. We’re stuffed with information and starving for insight.

4. Random Hacks of Kindness: A worldwide gathering of tech types who collaborate for the common good.

5. Stuffocating: This NURD was coined by TV channel TLC for a program on the stifling impact of w-a-y too much stuff.

6. MEtailing: Customers use these online options to customize their purchases.

7. Jeggings: Part jeans – part leggings. This innovative product generated $180 M in sales, proving that POP! is more than clever word play; it helps produce bottom line profits.

8. Snowmageddon: What it’s called when 30 inches of snow gets dumped on Wash DC. An excellent example of an Alphabetized Word (1 of 25 techniques for creating your own NURD in POP! – which has been featured on MSNBC, BusinessWeek.com and in NY Times)

9. See Something, Say Something: Want your campaign to stay top of mind instead of be out-of-sight, out-of-mind? Put your tagline in a beat that makes it easy to repeat.

10. Yappy Hour: A Virginia Holiday Inn scaled its visibility and profitability by coining this clever name for their Friday night petworking alternative to the bark park.

So, what’s YOUR nomination for our 2011 POP! Hall of Fame?

Submit it to us at Sam@SamHorn.com by Dec. 10 with “2011 POP! Hall of Fame” in the subject line and we’ll send you the 20 Most Intriguing Quotes from 2011 just for taking the time to nominate it.

We look forward to seeing your entry.

“It’s not overly dramatic to say our destiny hangs upon the impression we make.” – Barbara Walters

A premise of my study of the art and science of “intrigue” is that many people are BBB —
busy, bored, been-there-heard-that.

It takes a lot to get their attention.

In fact, most people make up their mind in the first 60 seconds whether we’re worth their valuable time, mind and dime.

If we want to get our message in their mental front door,
we need to open with something they’ve haven’t heard before.

In other words, we’ve got to be intriguing.

Intriguing is defined as “causing curiosity; capturing attention.”

Common or classic quotes no longer have the power to cause curiosity or capture attention.

I like Edison, Einstein and Emerson as much as the next person.

In fact, Emerson’s “Life consists of what a man is thinking all day long” is a favorite.

It’s just that many people under 40 often don’t know (or care) who he is.

As soon as you launch into Martin Luther King’s “I have a dream . . . ” some people are inwardly rolling their eyes.

Please note: it’s not that MLK’s profound remarks aren’t true; they’re just not new.

What this means is, everytime we use familiar quotes or old quotes from “dated” sources, our audience tunes out and moves on because they conclude we’re not current or relevant.

So, what can we do?

We can hold ourselves accountable for crafting original content and for introducing CURRENT quotes that get people’s eyebrows up.

I’ve spent a lot of time culling the following quotes from recent articles and interviews.

My hope is you’ll be able to use these intriguing insights (with attribution) to capture interest in what you want to get across.

What’s different about these quotes? You have to been alive to be included.

Read ‘em and reap.

1. “I am in love with hope.” – Tuesdays with Morrie author Mitch Albom

2. “A lot of the time, I’m raising more questions than I’m answering.” – NPR’s Andy Carvin

3. “We are better than we think and not yet what we want to be.” – poet Nikki Giovanni

4. “I want to write songs that play themselves on stage – songs that sweep you up in their current.” – singer k.d. lang

5. “Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself.” – Tech pioneer Bill Gates

6. “I learned how to win by losing and not liking it.” – golfer Tom Watson

7. “No one wants to go out mid-sentence.” – Johnny Depp

8. “Have I pushed the envelope as much as I want to? Not yet. That’s why I’m still creatively hungry.” -movie director Steven Spielberg

9. “I have the world’s best job. I get paid to hang out in my imagination all day.” – novelist Stephen King

10. Reporter: “Would you say this rookie has exceeded your expectations?”
Yogi Berra: “I’d say he’s done more than that.”

11. “We need to treat each other with consideration. In my world, the squeaky wheel does not get the grease.” Tim Gunn

12. “Keep in mind that you’re more interested in what you have to say than anyone else is.” – Andy Rooney, 60 Minutes correspondent/curmudgeon

13. Enough about me. What do you think about me?” – Bette Midler’s character in the movie Beaches

14. When asked why he chose not to stage a summer concert tour for the first time in 17 years, country singer Kenny Chesney said, “My career is great. I don’t need more money or fame. I need more heart.”

15. “Anyone who consistently makes you feel bad is not helping you get better.” – Sam Horn

16. “Guard your good mood.” Meryl Streep

17. “When you create, you get a little endorphin rush. Why do you think Einstein looked like that?” – comedian Robin Williams

18. “Love elevates. Love is what you live for.” – Angelina Jolie

19. “As long as I’m in good shape, you’ll always see me smiling.” – Usain Bolt, World’s Fastest Human

20. “I started out wanting to write great poems, then wanting to discover true poems. Now, I want to be the poem.” – Mark Nepo

Want to know how to “hook and hinge” these current quotes into your work so they’re relevant to YOUR topic?

Email us at Sam@SamHorn.com and we’ll send you an article that explains how to tie-in each quote (with full attribution) to your material so the lights go on in your audience’s eyes and they get a relevant aha.

I guess you can tell I love quotes.

I think they’re a great way to make familiar ideas fresh; common thoughts uncommon. They’re a Purposeful, Original, Pithy way to POP! your content and get busy people interested in what you have to say.

Here are intriguing insights that were said this past year. Hope you enjoy them and are able to use them (with attribution) to spice up your communication so people are motivated to listen to or read what you have to say.

1. “When you create, you get a little endorphin rush. Why do you think Einstein’s hair looked like that?” – Robin Williams

2. “What did we go back to before there were drawing boards?” – George Carlin

3. “The minute you settle for less than you deserve, you get even less than you settled for.” – Maureen Dowd

4. Asked why, at 72, he has no plans to retire, actor Morgan Freeman says, “If you take time off, you get more off than you want.”

5. When Judd Apatow, writer/director for the movie The 40 Year old Virgin and the popular TV show Freaks & Geeks was asked what he’s learned, he said, “It’s understanding that the common things that happen to people can be fascinating. Instead of trying to think up high-concepts, I now look for what’s ‘relatable.’”

6. “If you don’t have an idea that materializes and changes a person’s life, then what have you got? You have talk, research, telephone calls, meetings, but you don’t have a change in the community.” – Eunice Kennedy Shriver, founder of Special Olympics

7. When asked if he was always so sure of himself, Clint Eastwood said “Oh, I don’t think anybody begins that way – otherwise it feels like arrogance. It’s just that when you accept that life is a constant learning process, it becomes fun.”

8. “I like being tested. I get as scared as anyone. But the feeling of putting yourself on the line, betting on your talent and having it work; that’s the most exhilarating feeling in the world.” – Conan O’Brien

9. “My parents always told me I wouldn’t amount to anything because I procrastinated so much. I told them, ‘Just you wait.’” – comedian Judy Tenuta

10. “Argue for your limitations, and sure enough, they’re yours.” – Richard Bach

11. When asked what he’d learned from his bout with cancer, Lance Armstrong said, “I take nothing for granted. I now have only good days, or great days.”

12. When a Washington Post reporter asked Michael Phelps why he was re-dedicating himself to swimming after 4 months of partying following the Olympics. Phelps said, “I discovered that having nothing but fun is not all that fun.”

13. One of the very first things I figured out about life…is that it’s better to be a grateful person than a grumpy one, because you have to live in the same world either way, and if you’re grateful, you have more fun.” —author Barbara Kingsolver

14. “I wish there were ten of me and we could each be doing what we wanted to do.” Filmmaker George Lucas

15. When author Elmore Leonard was asked the secret to his books’ success, he thought about it for a moment and then smiled and said, “I try to leave out the parts people skip.”

16. “I have the world’s best job. I get paid to hang out in my imagination all day.” – novelist Stephen King

17. Columnist Carolyn Hax gave this advice to a reader whose subtle hints to her boyfriend about his inappropriate behavior weren’t getting through. “Enough with the subtle hints. It’s easier to tell people how you feel than for them to read your mind.”

18. “We need to treat each other with respect. In my world, the squeaky wheel does not get the grease.” Tim Gunn

19. “Here’s the thing about earnestness. Our culture discounts it; but people are yearning for it.” – Jeffrey Zaslow, co-author of Captain Sully’s memoir Highest Duty.

20. “I’m always looking for something to engage my imagination and take me on a little mental voyage. I just want a new topic in my life.” – comedian, author, playwright Steve Martin

We agree with Steve Martin. Here at The intrigue institute, we’re constantly looking for intriguing ideas and insights that engage people’s imagination.

Want to help? Keep your antennae up for what captures your favorable attention. When you hear a thought-provoking quote that “has you at hello,” take a moment to email it to us at Sam@SamHorn.com.

And if you’d like a list of our Top 50 Current Intiguing Quotes (that means the originator of the quote needs to have lived in the last 10 years – no Goethe, Gandhi or Goucho Marx), email us at Sam@SamHorn.com and we’ll be happy to send it to you.

Until then, here’s a couple of bonus quotes.

* “I think we need a 12-step group for non-stop talkers. We’re going to call it On and On Anon.” – Paula Poundstone

* “The world was shocked to learn I wrote a bestseller at 66. No matter how long you live, you have stories to tell. What else is there to do but head off on the Conestoga wagon of the soul?” – Pulitzer Prize winning author Frank McCourt (Angela’s Ashes) and Maui – Hawaii Writers Conference keynoter

“The secret to creativity is to say an old thing in a new way or a new thing in an old way.” – Richard Harding Davis

I guess you can tell I love quotes . . .

Fresh quotes are a quick way to get our message’s foot in our readers’ and listeners’ mental door.


When we introduce something people haven’t heard before; they want to know more.

Here, as promised, are my 10 favorite quotes of the more than 2000 featured in my books POP! Tongue Fu!®, ConZentrate, Take the Bully by the Horns, What’s Holding you Back? and the upcoming SerenDestiny.

Hope you enjoy them and can use them to spice up your articles, blogs and presentations so people are motivated to pay attention to what you have to say.

1. “If there were a rehab for curiosity; I’d be in it.” – CBS news anchor Diane Sawyer

2. “I think we need a 12-step group for non-stop talkers. We’re going to call it On and On Anon.” – comedian Paula Poundstone

3. “When I die, I want to come back as . . . me.” – NBA team owner Mark Cuban

4. “I am in love with hope.’ – Tuesdays with Morrie Author Mitch Albom

5. “There’s no such thing as a wrong note as long as you’re singing.” – singer Pete Seeger

6. “The minute you settle for less than you deserve, you get even less than you settled for.” – columnist Maureen Dowd

7. “There is moment in every child’s life where a door opens and lets the future in.” – author Graham Greene

8. “What a wonderful life I’ve had. I only wish I’d realized it sooner.” – singer Colette

9. “Life loves to be taken by the lapel and told, ‘I am with you, kid. Let’s go.'” – author Maya Angelou

10. Before there were drawing boards, what did we go back to?” – comedian George Carlin

Oh what the heck – I’m on a roll and can’t stop.

Here are some more quotes that get people’s eyebrows up (a sure sign of intrigue).

I use them in my programs to keep people on the edge of their mental seats – and you can too.

11. “Guard your good mood.” – Academy Award-winning actress Meryl Streep

12. “To do what you love and feel that it matters; how could anything be more fun?” – Katherine Graham of the Washington Post

13. “People treat you the way you teach them to treat you.” – author Jack Canfield

14. “Teachers affect eternity. Who knows where their influence will end?’ – Henry Brooks Adams

15. “I have the world’s best job. I get paid to hang out in my imagination all day.” – author Stephen King

16. “Let us then, be up and doing.” – author Longfellow

17. “I have found if you love life, life will love you back.” – composer/painist Arthur Rubenstein

18. “Everyone thinks of changing the world, no one thinks of changing himself.” – author Leo Tolstoy

19. “If you wait to write, you’re not a writer, you’re a waiter.” – self-publishing pioneer Dan Poynter

20. “It is always with excitement that I wake up in the morning wondering what my intuition will toss up to me, like gifts from the sea. Intuition tells the thinking mind where to look next.” – Jonas Salk

21. “”The world was shocked to learn I wrote a bestseller at 66. No matter how long you live, you have stories to tell. What else is there to do but head off on the Conestoga wagon of the soul?” – Pulitzer Prize winning author Frank McCourt (Angela’s Ashes)

22. “Is there ever any particular spot where one can put one’s finger and say, “It all began that day, at such a time and such a place, with such an incident?’ – Agatha Christie

23. “The purpose of life is to . . . matter; to feel it has made some difference that we have lived at all.” – Leo Rosten

24. “When you can do a common thing in an uncommon way; you will command the attention of the world.” – inventor George Washington Carver

25. “Creativity is based on the belief that there’s no particular virtue in doing things they way they’ve always been done.” – Rudolph Flesch

Like these?

Imagine an ENTIRE book with current quotes from today’s top icons, influeners and innovators.

You don’t have to imagine it.

I’ve created it.

It’s called Current Quotes – and it’s available on Amazon.com in paperback and Kindle. 

Click here to purchase Current Quotes on Amazon.com

Here’s what former President of Toastmasters International, Bennie E. Bough, had to say about it.

“Looking for the right quote to take your message to the next level? This book is a powerful resource.”

Here’s former President of National Speakers Association Glenna Salsbury’s recommendation …

“Looking for inspiring wisdom and evovative insights? These 365 quotes will motivate you to look at life with fresh eyes and renewed enthusiasm. Truly a transformational treasure!”

Want to spice up your next spoken or written communication?

Don’t bore people with blah, blah, blah.

Get their eyebrows up in the first 60 seconds by introducing something intriguing they haven’t heard before.

Then, hoook and hinge that insightful or funny quote back to your audience and your topic so everyone in the room understands how this point relates to them.

You’ll find out HOW to hook and hinge quotes into your material in the special section in the back of my Current Quotes book.

You can order it now and have it on your e-reader in a couple minutes so you can immediately integrate these clever, creative, compelling quotes into YOUR next staff meeting, sales presentation or blog post.

Click here to purchase Current Quotes on Amazon.com