“It’s not overly dramatic to say our destiny hangs upon the impression we make.” – Barbara Walters

A premise of my study of the art and science of “intrigue” is that many people are BBB —
busy, bored, been-there-heard-that.

It takes a lot to get their attention.

In fact, most people make up their mind in the first 60 seconds whether we’re worth their valuable time, mind and dime.

If we want to get our message in their mental front door,
we need to open with something they’ve haven’t heard before.

In other words, we’ve got to be intriguing.

Intriguing is defined as “causing curiosity; capturing attention.”

Common or classic quotes no longer have the power to cause curiosity or capture attention.

I like Edison, Einstein and Emerson as much as the next person.

In fact, Emerson’s “Life consists of what a man is thinking all day long” is a favorite.

It’s just that many people under 40 often don’t know (or care) who he is.

As soon as you launch into Martin Luther King’s “I have a dream . . . ” some people are inwardly rolling their eyes.

Please note: it’s not that MLK’s profound remarks aren’t true; they’re just not new.

What this means is, everytime we use familiar quotes or old quotes from “dated” sources, our audience tunes out and moves on because they conclude we’re not current or relevant.

So, what can we do?

We can hold ourselves accountable for crafting original content and for introducing CURRENT quotes that get people’s eyebrows up.

I’ve spent a lot of time culling the following quotes from recent articles and interviews.

My hope is you’ll be able to use these intriguing insights (with attribution) to capture interest in what you want to get across.

What’s different about these quotes? You have to been alive to be included.

Read ‘em and reap.

1. “I am in love with hope.” – Tuesdays with Morrie author Mitch Albom

2. “A lot of the time, I’m raising more questions than I’m answering.” – NPR’s Andy Carvin

3. “We are better than we think and not yet what we want to be.” – poet Nikki Giovanni

4. “I want to write songs that play themselves on stage – songs that sweep you up in their current.” – singer k.d. lang

5. “Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself.” – Tech pioneer Bill Gates

6. “I learned how to win by losing and not liking it.” – golfer Tom Watson

7. “No one wants to go out mid-sentence.” – Johnny Depp

8. “Have I pushed the envelope as much as I want to? Not yet. That’s why I’m still creatively hungry.” -movie director Steven Spielberg

9. “I have the world’s best job. I get paid to hang out in my imagination all day.” – novelist Stephen King

10. Reporter: “Would you say this rookie has exceeded your expectations?”
Yogi Berra: “I’d say he’s done more than that.”

11. “We need to treat each other with consideration. In my world, the squeaky wheel does not get the grease.” Tim Gunn

12. “Keep in mind that you’re more interested in what you have to say than anyone else is.” – Andy Rooney, 60 Minutes correspondent/curmudgeon

13. Enough about me. What do you think about me?” – Bette Midler’s character in the movie Beaches

14. When asked why he chose not to stage a summer concert tour for the first time in 17 years, country singer Kenny Chesney said, “My career is great. I don’t need more money or fame. I need more heart.”

15. “Anyone who consistently makes you feel bad is not helping you get better.” – Sam Horn

16. “Guard your good mood.” Meryl Streep

17. “When you create, you get a little endorphin rush. Why do you think Einstein looked like that?” – comedian Robin Williams

18. “Love elevates. Love is what you live for.” – Angelina Jolie

19. “As long as I’m in good shape, you’ll always see me smiling.” – Usain Bolt, World’s Fastest Human

20. “I started out wanting to write great poems, then wanting to discover true poems. Now, I want to be the poem.” – Mark Nepo

Want to know how to “hook and hinge” these current quotes into your work so they’re relevant to YOUR topic?

Email us at Sam@SamHorn.com and we’ll send you an article that explains how to tie-in each quote (with full attribution) to your material so the lights go on in your audience’s eyes and they get a relevant aha.

Anyone who has heard me speak or read any of my books knows I love quotes.


Pithy, provocative quotations have the power to break through busy people’s preoccupation. As long as you attribute the source, they’re a way to make content POP! and get attention for a topic you care about.

I’m convinced that living in a state of gratitude is THE key to happiness. We can focus on what’s wrong in our life or we can focus on what’s right. Which makes more sense?

I’ve shared my favorite quotes about gratitude below. Print out this list and post it where you can see it throughout the day.

You’ve heard the saying “out of sight, out of mind?” Keep these quotes “in sight, in mind” and you can live in a state of gratitude year-round.

Gratitude quote #1: “When you drink the water, remember the well.” – Chinese proverb

Gratitude quote #2: “Make yourself a blessing to someone. Your kind smile or pat on the back just might pull someone back from the edge.” – Carmelia Elliott

Gratitude quote #3: “If the only prayer you ever said was ‘Thank you,’ that would be enough.” – Meister Ekhart

Gratitude quote #4: “There is no duty so under-rated as the duty of being happy. By being happy and grateful, we sow anonymous benefits upon the world.” – Robert Louis Stevenson

Gratitude quote #5: “Look at everything as though you were seeing it for the first or last time. Then your time on earth will be filled with glory.” – Betty Smith

Gratitude quote #6: “When the eye wakes up to see again, it suddenly stops taking anything for granted.” – Frederick Franck

Gratitude quote #7: “When you give and carry out acts of kindness you get a wonderful feeling. It is as though something inside your body responds and says, ‘Yes, this is how I ought to feel.'” – Rabbi Harold Kushner

Gratitude quote #8: “One of the very first things I figured out about life…is that it’s better to be a grateful person than a grumpy one, because you have to live in the same world either way, and if you’re grateful, you have more fun.”—Barbara Kingsolver

Gratitude quote #9: “Greatness is not found in possesions, power or prestige. It is discovered in character, gratitude, and service.” – William Ward

Gratitude quote #10: “What a wonderful life I’ve had! I only wish I’d realized it sooner.” – Colette

Gratitude quote #11: “Unless people like you care a whole lot, things aren’t going to get better, they’re not!” – Dr. Seuss, The Lorax

Gratitude quote #12: “Tell me to what you pay attention, and I will tell you who you are.” – Jose Ortega y Gasset

Bonus! (These were too good to leave out.)

Gratitude #13: In Thornton Wilder’s play Our Town, Emily longs to revisit one ordinary, “unimportant” day. When she gets her wish, she realizes how much she took for granted. “I didn’t realize all that was going on and we never noticed. Good-bye Grover’s Corners, Mama, Papa, sunflowers, food and coffee, hot baths, sleeping and waking up. Oh, earth, your’e too wonderful for anybody to realize you.”

Gratitude quote #14:
“Normal day, let me aware of the treasure you are.
Let me not pass you by in quest of some rare and perfect tomorrow.
Let me hold you while I may; for it may not always be so.
One day I shall dig my nails into the earth . . . or raise my hands to the sky
and want, more than all the world, your return.” – Mary Jean Iron

May we keep the spirit of gratitude as we move forward and stay focused on and thankful for all that’s right in our world.