Sam Horn’s POP! book

The votes are in. We have our winners.

Here are the most intriguing business names, book titles and NURDS (New Words) for 2011  as submitted by our POP! and Intrigue Agency tribe.

Thanks for your nominations and votes.

The purpose of the POP! Hall of Fame is to showcase
and celebrate the power of creative messaging.

You can have a fantastic product, service, idea or organization –
but if it doesn’t have an interesting name that gets your target
customers’ eyebrows up – it may never see the light of day.

So, here’s to our winners for understanding that POP!ing out of your pack is the first step to catapulting viability, visibility and profitability.

1. A.W Shuck’s: If you’re walking the streets of Charleston, SC, wondering where to eat, this clever name for a seafood-raw oyster restaurant just might elicit a smile and motivate you to walk in their door and give them your dining dollars.

2. Merry-Okee: How do you expand the multi-million dollar Elf on a Shelf brand? By introducing a Karaoke sing-along book with mike for Christmas.

3. YOUmanity: Want to warm up a “cold” corporation? Follow Aviva’s example and launch a mission to “bring humanity back to insurance and put people before policies.” Then, set up an interactive chain of kindness and honor participants with awards and media attention.

4. Masstige: This Half-and-Half Word (a POP! technique for creating a first-of-its-kind phrase by combining two aspects of your idea – i.e., Diabesity) is a new term for merging mass market retail with prestige appeal – such as Mossimo at Target which has made this discount retailer hip and generated millions in revenue.

5. There Is No Dog: The shelves are groaning with dog books. So, how do you get your book to break out instead of blend in? Use a POP! technique called Don’t Repeat Cliche’s – Re-arrange Cliches to make sure your book stands out from the crowd instead of getting lost in the crowd.

6. CanWich: I can always count on Dave Barry’s Annual Gift Guide for a POP! Hall of Famer. Previous winners have been Daddle (a strap-on saddle so toddlers can take a horsy-back ride on their dad without falling off) and Smittens (co-joined mittens so lovers can walk in the snow and keep their fingers warm.)

What’s a Canwich? Half can, half sandwich so those messy peanut-butter jelly sandwiches are portable.

7. Mashable’s Top 10 Funniest Auto-Correct Text Mistakes:

Trust me – if you don’t laugh out loud at the “OOOPS” texts on this list, check for a pulse.

And if you’re an entrepreneur, author, speaker, business owner, non-profit leader or management/marketing consultant and don’t have your own annual Top 10 list, why not??)

8. Tweet Seats: Had a chance to keynote the National Arts Marketing Project convention – and all the buzz was about venue owners finally realizing that providing seats in the back of the theater for people who want to Tweet about the play, concert or dance production they’re experiencing is a “rising tide raising all boats” opportunity to scale their virtual audience and promote their productions … for free.

9. TIEcoon.  What else would you call a shop that sells mens neckties in NYC’s Penn Station …traveling mecca of stockbrokers, Wall Street types and corporate suits? 

10. Zmug: The always brilliant Monica Hesse of The Washington Post reported about the Zumba craze and the “smug, golden glow look the 12 million Zumba fans are often infused with.” So, what did she do? She crafted a clever headline and NURD (New Word) that helped her article POP! off the page.

Want your product, service, idea or organization to POP! out of its pack?

First, it’s got to pass The Eybrow Test® (my next book – available next month.)

Does its title, name, headline or description get people’s eyebrows up in the first 60 seconds?

If so, good for you. That means it broke through their preoccupation and intrigued them enough for them to give you their valuable mind and time.

What do you care about?

If you want other people to care about it; give it a first-of-its-kind phrase or compelling, 60 second-or-less description to increase its likelihood of success.

What are your favorite POP! brands, business names, book titles and NURDS?

Submit examples of creative messages that pass The E.Y.E.B.R.O.W. Test® – and they just may get featured in one of our upcoming That’s Intriguing blogs, Facebook posts, Tweets or next year’s POP! Hall of Fame.

Did you see the movie Jerry Maguire?

Remember when Tom Cruise (Jerry) burst into Dorothy’s (Renee Zelwegger) home at the end of the movie to profess his love? He’s carrying on about how much he loves her, and she finally interrupts him and says, “You had me at hello.”

In today’s rush-rush world, people are often preoccupied. It takes a lot to break through their distraction and get their attention.

If we have something we care about – whether that’s an idea, a worthy cause or our business – it’s OUR responsibility to package it compellingly so it captures people’s interest and has them at hello.

Here at The Intrigue Institute, we’ve studied the art and business of “intrigue” for 20 years.

Intrigue is defined as “to cause curiosity, to capture interest.”

We also define “intrigue” as the ability to get people to care about what YOU care about.”

The good news is, we’ve developed a step-by-step system you can use to win buy-in to your priority.

That system is outlined in our founder Sam Horn’s book POP!, and is also available via our Intrigue Institute presentations, podcasts, consulting services and products.

One of our favorite ways to “have people at hello” is to use an intriguing quote from a current source to stop people in their tracks. If you “hook and hinge” that quote to your priority and explain why it’s relevant; even the busiest people can be inspired to look up from their Blackberries and iPhones and give you their attention.

We’ve compiled a list of our 50 favorite intriguing quotes including:

1. “When you create, you get a little endorphin rush. Why do you think Einstein looked like that?” – Robin Williams

2. When Judd Apatow, writer/director for 40 Year old Virgin was asked what he’s learned, he said, “Maybe that things that happen to me can be fascinating. Instead of trying to think up high-concepts for movies, I started looking for what was ‘relatable’”.

3. “If you don’t have an idea that materializes and changes a person’s life, then what have you got? You have talk, research, telephone calls, meetings, but you don’t have a change in the community.” – Eunice Kennedy Shriver, founder of Special Olympics

4. When asked if he was always so sure of himself, Clint Eastwood said “Oh, I don’t think anybody begins that way – otherwise it feels like arrogance. It’s just that when you accept that life is a constant learning process, it becomes fun.”

5. “I like being tested. I get as scared as anyone. But the feeling of putting yourself on the line, putting your talent out there, betting on yourself and having it work, is the most exhilarating feeling in the world.” – Conan O’Brien

6. “The minute you settle for less than you deserve, you get even less than you settled for.” – Maureen Dowd

7. “Argue for your limitations, and sure enough, they’re yours.” – Richard Bach

8. Asked why, at 72, he has no plans to retire, actor Morgan Freeman says, “If you take time off, you get more off than you want.”

9. When asked how he “kept his sanity” in the competitive world of movie-making, Robert Redford said, “Other people have analysis. I have Utah.”

10. A Washington Post reporter asked Michael Phelps why he was re-dedicating himself to swimming after 4 months of partying following the Olympics. Phelps said, “I discovered that having nothing but fun is not all that fun.”

You can receive the full list by emailing us at We recommend you print it out and keep it handy so the next time you’re delivering a presentation, writing an article, or preparing a marketing campaign; you review this list for inspiration. You may find just the right insight to capture the favorable interest of your target audience and motivate them to give you their valuable time and mind.