Guy Kawasaki . . . Genius in Action Part 3,

By Sam Horn, The IntrigueExpert

This is the final post detailing the excellence in action that Guy Kawasaki demonstrated during his keynote for Ruth Stergiou’s Invent Your Future Conference in NoCA.

Guy Kawasaki Genius in Action Part 3, By Sam Horn, The Intrigue Expert

Guy Kawasaki Genius in Action

Actually, there were many more things Guy did extraordinarily well . . . however these blog posts are already long enough.

Want to know what I suggest? Go see Guy in person if you have a chance.

I am a firm believer that our personal and professional impact is directly proportionate to our ability to communicate compellingly and convincingly.

If you’d like to turn no’s into yes’s – if you’d like to win buy-in from the people who have the power to scale your career, buy your products or services or support your message and mission – do yourself a favor and study great communicators like Guy (on the stage) and Seth Godin (on the page).

Then, adopt and adapt (don’t copy) their masterful approaches so you too know how to capture and keep everyone’s attention and respect – from start to finish.

7. Guy featured a kaleidoscopic mix of reference points.

“Let’s give em something to talk about.” – Bonnie Raitt

Hmmm. Let’s see.  Grateful Dead. Check. Steve Jobs. Check.

Personal examples. Professional examples. Check. Check.

United States anecdotes. International anecdotes. Yep.

Fortune 500 success stories. Small business success stories. Yep. Yep.

Some speakers commit the cardinal sin of focusing solely on a few “favorites.” sports. Kids. Corporate life. That leaves some people out. They may not like sports, don’t have kids or work for themselves.

Guy gave everyone something to “talk about.” By using a wide range of “demographically-correct” reference points, he made sure everyone felt included, honored and acknowledged.

The eclectic mix kept us eager for what’s next. Novelists call this a page-turner. The speaker equivalent is a “seat-edger,” as in, “We were on the edge of our seats the whole time.”

One of the most effective ways Guy modeled this was by using “pulled from the headlines” or “signs on the street” slides to prove his points.

For example, he mentioned he was just in New England checking out colleges with his kids. To illustrate how “disenchantment” can be caused by overcomplicating things, he popped up a Smartphone photo showing a sign from an Ivy League university campus that went into great detail on how to . . . (wait for it) cross the street.

Embedding his point in a recent, first-person story lent instant credibility to his case because it had currency. This isn’t
tired shtick – it just occurred yesterday or last week.

And he did this with EACH of his points – providing a “couldn’t see it coming” reference that explored the point in a compelling, convincing and creative way.

If you’re about to give a presentation, go back over your planned remarks. Double check that you have balanced gender, age, ethnic, work-life, geographic and industry diversity.

And, hold up a prop! Make it show not tell. Sharing an article from THAT day’s newspaper that’s relevant to your topic will charm your audience and turn “blah-blah-blah” into “rah-rah-rah.”

8. Guy was in his “Tony Bennett” zone.

“I have found if you love life, life will love you back.” – Arthur Rubenstein

Have you ever had the distinct privilege of seeing and hearing Tony Bennett in concert? If not, do yourself a favor and grab a ticket for his next concert in your area.

Tony Bennett is the consummate entertainer. Not just because he has a voice like “butta” and not just because he’s a great song stylist.

It’s because Tony Bennett LOVES HIS AUDIENCE . . . and isn’t afraid to show it. When singers (or speakers) love what they’re doing, we love ‘em back.

Tony may have sung I Left my Heart in San Francisco a thousand times but you’d never know it. He gifts each audience by singing that song as if for the first time.

What many speakers don’t understand is that our audiences will feel the way we feel.

We won’t have fun if you’re not having fun. If you’re not happy to be up there – we’re not happy to be down here.

We want speakers who welcome the opportunity to add value and who show up fully present with an unapologetic, unabashed personality.

Too many speakers dread speaking. I remember attending a book-author event in Washington, DC , where a famous actress who’d just written a memoir got up and said, “I rather be dead drunk in a gutter than standing up here speaking to you today.”

Yikes. How do you think that made us feel?

Guy brought his A game and his whole self to the party. Guy was in his body, in his element and in the moment. And when speakers invest themselves 100%– we feel lucky to be along for the ride – because it’s a great ride.

9. Guy replaced wah-wah information with real-world WWW stories.

“The world is not made up of atoms; it’s made up of stories.” – Muriel Rukeyser

Actually, as explained in a recent Newsweek cover story entitled Brain Freeze, the world is not made up of atoms; it’s
made up of information. And we’re drowning in it.

We don’t want more information. We want epiphanies.  And we don’t get epiphanies from wah-wah information. We get them from “WWW” stories” that vividly portray Who, Where and What was said.  WWW stories are pulled from real-life – NOT from the internet or from your colleague’s books.

If we wanted stories from the Internet or from your colleagues
books – we’d go online or go buy those other people’s books.

When you speak, we want to hear what you think, what you have experienced, what you have gleaned. And we want you to re-enact those lessons-learned so we’re in the room with you as they happened.

We want you to make your story our story by putting us in the story. You can do this by putting yourself back in the moment
and place it happened and describing:

WHO? Describe the individuals involved with specific physical and emotional details so we can SEE him or her in our mind’s
eye and know what’s going through their mind.

WHERE? Put us in the room, on the plane or in the pool (or as Nancy Duarte – author/speaker on Resonance
did so vividly in her keynote that day – put us on Half Dome). Make us a fly on the wall so we’re standing right next to you.

WHAT WAS SAID? Re-create and re-quote the dialogue so it’s as if it’s happening right NOW.

For example, Guy shared a story where he was speaking for a client in South America and realized, shortly before his talk, that he had a washing machine made by this manufacturer.

Understanding this was an “enchantment opportunity,” he quickly texted his sons and asked them to take a picture of the family washing machine and send it to him so he could incorporate it into his program.

Here’s where Guy got it right (yet again.)

Instead of just mentioning his sons sent him the photos – he put up a slide that showed the actual back and forth texting from his sons. He talked us through the chain of events and turned it into an unfolding mystery that brought it alive and brought it home. Guy’s message had the ring of truth – because it was true. Kudos.

10. Guy created the exquisite state of entrainment.

“What did the meditation teacher tell the hot dog vendor? Make me one with everything.” – poster in yoga studio

Have you ever experienced that lovely peak performance state of flow?

If you’re an athlete, maybe you were immersed in your golf, tennis or basketball game and played out of your head (literally and figuratively).

If you play an instrument, perhaps you lost yourself in the music and weren’t even aware of the passage of time.

If you’re an artist or author, the world slipped away and you were completely absorbed In your painting, dancing or writing.

That flow sate – when we are one with what we are doing – is also called “entrainment.”

And Guy created it. There was no shuffling in the seats. No checking of watches or email. We got swept up in his world.

Everyone who’s experienced this state of flow knows it is a powerful and persuasive high. Everyone was bliss-fully entrained– or as Guy calls it – enchanted.

As The Intrigue Expert and author of POP!, ConZentrate and Win Buy-In, I have studied the art and science of entrainment for the past 20 years.

What I have learned is that while we can’t force it, we can facilitate it.

The ten ingredients above all combine to create entrainment.

The good news is, you can too.

Yes, Guy is a master at what he does. The good news is that speaking eloquently and “intriguingly” is a skill that can be acquired. I know this because I’ve helped many entrepreneurs and executives create more compelling, convincing communications.

We can all get better at this because these are replicable steps.

Do you have a presentation coming up? Use these 10 points as a checklist while preparing your communication so your audience will be seat-edgers.

Get Anyone Intrigued in Anything in 60 Seconds

Get Anyone Intrigued in Anything in 60 Seconds

1. Have us at hello by leaving out the parts people skip.

2. Engage everyone’s head and heart with facts and feelings.

3. Condense your concepts into one-of-a-kind sound bites.

4. Have the courage to be counter-intuitive.

5. Honor your family, mentors and contributors.

6. Use the power of three to create oratorical flow.

7. Feature a kaleidoscopic mix of reference points.

8. Get in your “Tony Bennett” zone.

9. Replace wah-wah information with real-world WWW stories.

10. Create entrainment by getting in the flow.

If you do these things, your audience will care about what you care about. They’ll be engaged and enchanted from start to finish. You will have delivered substantive value and they’ll be more likely to buy into and act on your ideas and initiatives.

And isn’t that a primary reason we communicate?

– – – – – – – – – – – – – –

Sam Horn, The Intrigue Expert, and author of POP! and Win Buy-In, is an award-winning communication strategist who’s worked with clients including Cisco, Intel and NASA.

Her work has been featured on NPR, MSNBC, BusinessWeek.com and in Readers Digest, the Washington Post, New York Times and Investors Business Daily.

She helps people crystallize their strategic, signature message and get it out of their head and where it can make a positive difference for others and a profitable living for themselves. . www.SamHorn.com Sam@SamHorn.com

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“The secret to creativity is to say an old thing in a new way to or a new thing in an old way.” – Richard Harding Davis

I guess you can tell I love quotes . . .

Fresh quotes are a quick way to get our message’s foot in our readers’ and listeners’ mental door.

Why?

When we introduce something people haven’t heard before; they want to know more.

Here, as promised, are my 10 favorite quotes of the more than 2000 featured in my books POP! Tongue Fu!®, ConZentrate, Take the Bully by the Horns, What’s Holding you Back? and the upcoming SerenDestiny.

Hope you enjoy them and are able to use them to spice up your articles, blogs and presentations so people are motivated to pay attention to what you have to say.

1. “If there were a rehab for curiosity; I’d be in it.” – CBS news anchor Diane Sawyer

2. “I think we need a 12-step group for non-stop talkers. We’re going to call it On and On Anon.” – comedian Paula Poundstone

3. “When I die, I want to come back as . . . me.” – NBA team owner Mark Cuban

4. “I am in love with hope.’ – Tuesdays with Morrie Author Mitch Albom

5. “There’s no such thing as a wrong note as long as you’re singing.” – singer Pete Seeger

6. “The minute you settle for less than you deserve, you get even less than you settled for.” – columnist Maureen Dowd

7. “There is moment in every child’s life where a door opens and lets the future in.” – author Graham Greene

8. “What a wonderful life I’ve had. I only wish I’d realized it sooner.” – singer Colette

9. “Life loves to be taken by the lapel and told, ‘I am with you, kid. Let’s go.'” – author Maya Angelou

10. Before there were drawing boards, what did we go back to?” – comedian George Carlin

Oh what the heck – I’m on a roll and can’t stop.

Here are some more quotes that get people’s eyebrows up (a sure sign of intrigue).

I use them in my programs to keep people on the edge of their mental seats – and you can too.

11. “Guard your good mood.” – Academy Award-winning actress Meryl Streep

12. “To do what you love and feel that it matters; how could anything be more fun?” – Katherine Graham of the Washington Post

13. “People treat you the way you teach them to treat you.” – author Jack Canfield

14. “Teachers affect eternity. Who knows where their influence will end?’ – Henry Brooks Adams

15. “I have the world’s best job. I get paid to hang out in my imagination all day.” – author Stephen King

16. “Let us then, be up and doing.” – author Longfellow

17. “I have found if you love life, life will love you back.” – composer/painist Arthur Rubenstein

18. “Everyone thinks of changing the world, no one thinks of changing himself.” – author Leo Tolstoy

19. “If you wait to write, you’re not a writer, you’re a waiter.” – self-publishing pioneer Dan Poynter

20. “It is always with excitement that I wake up in the morning wondering what my intuition will toss up to me, like gifts from the sea. Intuition tells the thinking mind where to look next.” – Jonas Salk

21. “”The world was shocked to learn I wrote a bestseller at 66. No matter how long you live, you have stories to tell. What else is there to do but head off on the Conestoga wagon of the soul?” – Pulitzer Prize winning author Frank McCourt (Angela’s Ashes)

22. “Is there ever any particular spot where one can put one’s finger and say, “It all began that day, at such a time and such a place, with such an incident?’ – Agatha Christie

23. “The purpose of life is to . . . matter; to feel it has made some difference that we have lived at all.” – Leo Rosten

24. “When you can do a common thing in an uncommon way; you will command the attention of the world.” – inventor George Washington Carver

25. “Creativity is based on the belief that there’s no particular virtue in doing things the way they’ve always been done.” – Rudolph Flesch

What are your favorite quotes?

Please email quotations that have made you laugh, think, act or cry to us as Sam@SamHorn.com.

We’ll feature your favorite quotes in future blogs – with attribution – so other people can read ’em and reap.

“The secret to creativity is to say an old thing in a new way or a new thing in an old way.” – Richard Harding Davis

I guess you can tell I love quotes . . .

Fresh quotes are a quick way to get our message’s foot in our readers’ and listeners’ mental door.

Why?

When we introduce something people haven’t heard before; they want to know more.

Here, as promised, are my 10 favorite quotes of the more than 2000 featured in my books POP! Tongue Fu!®, ConZentrate, Take the Bully by the Horns, What’s Holding you Back? and the upcoming SerenDestiny.

Hope you enjoy them and can use them to spice up your articles, blogs and presentations so people are motivated to pay attention to what you have to say.

1. “If there were a rehab for curiosity; I’d be in it.” – CBS news anchor Diane Sawyer

2. “I think we need a 12-step group for non-stop talkers. We’re going to call it On and On Anon.” – comedian Paula Poundstone

3. “When I die, I want to come back as . . . me.” – NBA team owner Mark Cuban

4. “I am in love with hope.’ – Tuesdays with Morrie Author Mitch Albom

5. “There’s no such thing as a wrong note as long as you’re singing.” – singer Pete Seeger

6. “The minute you settle for less than you deserve, you get even less than you settled for.” – columnist Maureen Dowd

7. “There is moment in every child’s life where a door opens and lets the future in.” – author Graham Greene

8. “What a wonderful life I’ve had. I only wish I’d realized it sooner.” – singer Colette

9. “Life loves to be taken by the lapel and told, ‘I am with you, kid. Let’s go.'” – author Maya Angelou

10. Before there were drawing boards, what did we go back to?” – comedian George Carlin

Oh what the heck – I’m on a roll and can’t stop.

Here are some more quotes that get people’s eyebrows up (a sure sign of intrigue).

I use them in my programs to keep people on the edge of their mental seats – and you can too.

11. “Guard your good mood.” – Academy Award-winning actress Meryl Streep

12. “To do what you love and feel that it matters; how could anything be more fun?” – Katherine Graham of the Washington Post

13. “People treat you the way you teach them to treat you.” – author Jack Canfield

14. “Teachers affect eternity. Who knows where their influence will end?’ – Henry Brooks Adams

15. “I have the world’s best job. I get paid to hang out in my imagination all day.” – author Stephen King

16. “Let us then, be up and doing.” – author Longfellow

17. “I have found if you love life, life will love you back.” – composer/painist Arthur Rubenstein

18. “Everyone thinks of changing the world, no one thinks of changing himself.” – author Leo Tolstoy

19. “If you wait to write, you’re not a writer, you’re a waiter.” – self-publishing pioneer Dan Poynter

20. “It is always with excitement that I wake up in the morning wondering what my intuition will toss up to me, like gifts from the sea. Intuition tells the thinking mind where to look next.” – Jonas Salk

21. “”The world was shocked to learn I wrote a bestseller at 66. No matter how long you live, you have stories to tell. What else is there to do but head off on the Conestoga wagon of the soul?” – Pulitzer Prize winning author Frank McCourt (Angela’s Ashes)

22. “Is there ever any particular spot where one can put one’s finger and say, “It all began that day, at such a time and such a place, with such an incident?’ – Agatha Christie

23. “The purpose of life is to . . . matter; to feel it has made some difference that we have lived at all.” – Leo Rosten

24. “When you can do a common thing in an uncommon way; you will command the attention of the world.” – inventor George Washington Carver

25. “Creativity is based on the belief that there’s no particular virtue in doing things they way they’ve always been done.” – Rudolph Flesch

Like these?

Imagine an ENTIRE book with current quotes from today’s top icons, influeners and innovators.

You don’t have to imagine it.

I’ve created it.

It’s called Current Quotes – and it’s available on Amazon.com in paperback and Kindle. 

Click here to purchase Current Quotes on Amazon.com

Here’s what former President of Toastmasters International, Bennie E. Bough, had to say about it.

“Looking for the right quote to take your message to the next level? This book is a powerful resource.”

Here’s former President of National Speakers Association Glenna Salsbury’s recommendation …

“Looking for inspiring wisdom and evovative insights? These 365 quotes will motivate you to look at life with fresh eyes and renewed enthusiasm. Truly a transformational treasure!”

Want to spice up your next spoken or written communication?

Don’t bore people with blah, blah, blah.

Get their eyebrows up in the first 60 seconds by introducing something intriguing they haven’t heard before.

Then, hoook and hinge that insightful or funny quote back to your audience and your topic so everyone in the room understands how this point relates to them.

You’ll find out HOW to hook and hinge quotes into your material in the special section in the back of my Current Quotes book.

You can order it now and have it on your e-reader in a couple minutes so you can immediately integrate these clever, creative, compelling quotes into YOUR next staff meeting, sales presentation or blog post.

Click here to purchase Current Quotes on Amazon.com

“You must remember this. A kiss is just a kiss.” Those are part of the memorable lyrics in the classic tune As Time Goes By.

Unfortunately, in today’s rush-rush society, we don’t remember much of anything.

At least, that’s the premise of a Sept. 16th NY Times article entitled Britney? That’s All She Rote.

Reporter Jenny Lynn Bader points out that Britney Spears forgetting the words she meant to lip-sync at the MTV Video Music Awards ws not just a monentary brain malfunction, she “joined the absent-minded ranks” of many other Americans who are “products of a culture that does not enforce the development of memory skills.”

The culprits? Bader says, “With cellphones, we don’t even kneed to know phone numbers anymore. With the rise of Web search engines, facts we once kept in our brains are now at our fingertips. Oration and recitation, once staples of the American school system, have largely been phased out.”

That’s exactly what former Poet Laureate W.S. Merwin said the morning after his opening keynote address at this year’s Maui Writers Conference.

The night before, Merwin had enthalled an audience of 1000 people with his lyrical reading of his Pulitzer-prize winning poetry. Merwin, a former resident of New York City, now lives in Maui with his wife Paula, choosing to nurture his creative nature by immersing himself in its tropical environs.

Merwin proved that anything can be a source of poetry as he shared a moving poem about a beloved dog that had gone missing and a poem written about the sound of torrentail rain on their roof. Everyone in the room was completely caught up in his waterfall of words . . . a unique and treasured cultural experience.

The next morning, I had the distinct privilege and pleasure of sharing breakfast with W.S. Merwin and his wife Paula in the presenters’ lounge overlooking Wailea Beach. He is much too humble to talk about this himself, however his wife told me that when they travel abroad, thousands of people walk miles to hear him.

We pondered why poetry seems to be valued so much more in other countries. We conjectured that one of the reasons is that U.S. schools don’t require students to study poetry anymore. Do you remember being assigned a poem and having to recite it from memory in front of your class? I do. I think that’s one of the reasons I’m able to remember hundreds of quotes and recite them on command in my presentations. I’ve had practice.

Comedian Henny Youngman said, “I have a photographic memory. I just haven’t developed it yet.”

Most of us don’t have photographic memories. The good news is, it’s not too late to develop it. The NY Times article claims that, “Contemporary scientists have discovered that memorization exercises can stave off dementia, introducing a new world of neruobics. Memory needs a workout as much as the abs do.”

The next time you see a quote or a short poem that stops you in your tracks, take the time to write it down and commit it to memory.

In my Concentration programs, I share two Focus Pocus secrets to polishing your memory skills (and remembering IS a skill, just like driving a car or playing the piano.)

The first secret is to repeat the quote or poem out loud in an exaggerated, rhythmic phrasing. Remember how we learned our A, B, C’s and nursery rhymes in a cadence? “Jack and Jill . . . went up a hill . . .” When you put words in a beat, you make them easy to repeat.

The second secret is to recite the quote or poem out loud without looking at your “notes” while walking. If you stay seated and repeat the sentence in your head, memorization becomes hard work.

By moving around and reciting the quote or poem out loud, you’re energizing and focusing your attention and aligning your right-left brain. This means you’ll be at your mental best and the physical activity makes this fun.

Furthermore, your ability to recite relevant quotes and provocative poems from memory will spice up your conversations and presentations and keep you mentally sharp. Such a deal.

Were you required to memorize quotes and recite poems in school? Did you dread it? Are you now grateful because quotes and poetry have become an important part of your life? What do you do to keep mentally sharp?

Be one of the first three people to respond with your memory tip or favorite quote or poem . . . and I’ll send you my 1 hour CD on Concentration: Focus Pocus depsite Distractions and Interruptions free.

Or, call 1 800 SAM-3455 for a special discounted You Can Concentrate package which includes my critically-acclaimed book ConZentration (which Stephen Covery called “fascinating”), a quiz to test your concentration skills, and a one hour CD you can listen to in your car or while working out.

Visit http://www.MauiWriters.com for