Are you one of the 55 million people who have watched “David After Dentist” on YouTube?

I had the opportunity to spend some time with David’s Dad last night while Emceeing Jennifer Abernethy’s book launch at USA Today headquarters.

Jennifer, CEO of The Sales Lounge, modeled the premise of her book “The Complete Idiot’s Guide to Social Media Marketing” by showcasing several clients and colleagues who have scaled their success via social media.

Featured speakers included Willie Jolley (selected by Toastmasters as “1 of 5 Outstanding Speakers in the World” along with Nelson Mandela, Margaret Thatcher, Christopher Reeves and Colin Powell), Aly and Andrea, identical twins and founders of RockStarU, Communication Consultant Ruth Sherman who’s worked with Oscar winners, Celebrity Apprentice star and Kodak CMO Jeffrey Hazlett, and the dad who filmed “David After Dentist.”

Here’s the “gee whiz” story behind the “David after Dentist” phenomenon. . . .

David’s dad was a Realtor in Florida. If you know anything about the real estate market in Florida, you know he wasn’t doing too well financially.

Then, last year, he casually decided to upload a video of his son he’d taken several months before. His son had been to the dentist and was still woozy from the anesthesia. Watch the video for what happened next. That video quickly went viral and received 3 million hits in 3 days.

The story doesn’t end there though.

David’s dad has since turned that video into a financial empire; monetizing and merchandising it with t-shirts, licensing agreements, etc. The video appeared behind Beyonce’ in a Super Bowl ad this year (for a nice fee).

That less-than-3 minute video has paid for David’s college education, generated enough money to allow his father time to coach his kids’ sports teams and has resulted in interviews on CNN, The Today Show and The Washington Post

What’s even better is that David’s dad is using that money to make a living and make a difference. He’s donating part of the proceeds to Operation Smile. As he says, “It’s the right thing to do.”

What’s this mean for you?

What do you care about? A non-profit? Your business? A book? A job? A campaign? An invention?

You can catapult its success, take it viral and bring it to the attention of millions — for free, without walking out your front door, at midnight if you choose — through the power of Twitter, FaceBook, LinkedIn, YouTube and blogging.

Are you tapping into the power of social media? It’s not frivolous. It’s not about what you had for lunch. And you don’t have to be a “techie” to figure it out and use it.

Buy Jennifer Abernethy’s book “The Complete Idiot’s Guide to Social Media Marketing” and read it and reap.

“Instant gratification takes too long.” – Carrie Fischer

Thanks to Twitter, a whole generation of people now think and communicate in 140 character sound-bites.

What’s that mean for us? If we don’t learn to say a lot in a little, fast, we are taking ourselves out of the game.

Every single time we communicate, whether in a staff meeting, blog post or conversation with a 20-something, we need to, as bestselling author Elmore Leonard says, “leave out the parts people skip.”

One way to do this is to put our mind in gear before we put our mouth in motion. Before “mouthing off” with what’s top of mind, we can ask ourselves, “Is this interesting? Does this add value to what’s already been said? Does it introduce something new?”

If not, maybe it’s better left unsaid.

Enough said.

The goal of this blog is to feature what’s POP!d out recently in the hopes you can use these insights to get your ideas, business, products and services noticed, remembered and monetized.

Well, humbly submitted, what POP!d out recently is something I did at a conference that has reaped huge rewards.

I love Emceeing. I’ve had the privilege of Emceeing the Maui Writers Conference (regarded by many in the publishing industry as the finest in the world – for 16 years. Every year, my priority is to create a community in the first few minutes so attendees feel welcomed, connected and confident this is a good investment of their valuable time and money.

I took this to a new level at the Invent Your Future Conference in CA.

Several participants approached me to say they thought the conference was one of the best they’d ever attended, and they were sad more of their co-workers couldn’t attend due to budget cuts. After hearing this several times, I wondered what I could do about it.

If you read the newspapers, you know that many conferences are being cancelled or downsized because of the tough economy. Corporations that used to send large contingents of employees to professional meetings are having to cut back.

After mulling it over, I thought of a way to “scale” the conference and extend its influence to people who weren’t able to attend.

I only had a few minutes so I needed to make this quick. I walked out to the center of the stage (no lectern for me) and addressed the group.

“I’m going to ask you to do something NO conference has ever done.

In fact, every conference has asked you NOT to do this.

Please take out your cell phones, iPhones, Blackberries and digital cameras . . . (dramatic pause and imaginary drum roll) . . . and turn them ON.

Now, I’m going to ask you to do The Triple T.

What’s the Triple T, you ask? It stands for Text, Twitter and Take a Photo

TEXT: Please text a friend or co-worker and tell them about an idea from this morning’s session you found particularly interesting. Tell them about an insight you’d like to share at next week’s staff meeting or about a recommendation you’d like to discuss next time you get together.

TWITTER: Twitter your followers and let them know you’re at this conference enjoying the wit and wisdom of MSNBC’s Rachel Maddow, NPR’s Cokie Roberts and Bertice Berry.

TAKE a PHOTO. Get together with someone you’ve connected with and ask a table-mate to take your picture. Swap business cards and schedule a follow-up call to share progress reports. If your organization (like Northrup Gruman, Genentech, or NBC) sponsored a group of students, take a picture with the students and swap emails so everyone can post that photo on their Facebook wall, LinkedIn page or company website.

Okay everybody. You’ve got 5 minutes to DO THE TRIPLE T.”

You should have seen what happened. A room full of people happily texting, Twittering, taking photos, swapping cards and having a great time.

When I called everyone back to their seats (no easy feat), I explained the purpose of what we’d just done.

“There are 500 people in this room. However, in the 5 minutes you texted, Twittered and Took photos with your colleagues and new friends, there are now 5000 people who know about this conference.

When you go back to your homes and offices and blog about this, write an article for your company newsletter or respond to comments about this on your social networks, there will be at least 50,000 or 500,000 people who know what happened here.

You are SCALING and PERPETUATING the influence of this conference. People who didn’t have a chance to be here in person are now benefitting from the MoveHERS and ShakeHERS you just heard. Your epiphanies will not be ‘out of sight, out of mind’ as soon as you walk out these doors; they will live on in the photos, articles and blog posts you share with the world.

And in sharing the wealth of the lessons learned here, you are recognizing and rewarding your organization for investing in your professional development. This makes it a win for you, your company and for this conference and its speakers and sponsors.

All that in 5 minutes.”

Are you chairing a public meeting, professional conference or networking function? Why not scale its influence by doing The Triple T ?

If you do, thanks for giving me – Sam Horn, the Triple T Emcee – credit for originating the idea. Here’s hoping The Triple T maximizes your event’s impact by taking it viral and giving it online “legs.”