You may have seen ukulele phenom Jake Shhimabukuro’s YouTube video, shot in NYC’s Central Park, of “While My Guitar Gently Weeps,” which has more than 11 million (!) views.

You might also have seen Jake’s TED video where he performs a masterful version of Queen’s “Bohemian Rhapsody,” all on four strings…:-)

I’m here speaking in Waikiki and chanced upon an excellent PBS-Hawaii documentary last night about Jake, a virtuoso who has “hit it big,” yet remains grounded in his values.

Jake Shimabukuro: Life on Four Strings

A favorite segment of the PBS special was when Jake played his ukulele in Sendai, Japan (ravaged by the 2011 tsunami), at a senior care center.

The expressions on these people’s faces, their tapping along with Jake’s strumming, was particularly poignant and profound.

Perhaps most powerful was Jake’s statement, “My goal when I play is to connect with my audience, to play music that moves them.”

Kudos to Jake. His goal deserves to be our goal as speakers and writers.

The goal of speaking is not to get a standing ovation. It is not to get a perfect 10 on our evaluations or to generate lots of “back of the room” sales.

The goal of writing is not to have a book that serves as a business card (gak). It is not to have a bestseller or to have “product” that drives our career.

Those are nice; those are welcomed; they’re just not the primary reason we speak and write.

The goal of speaking and writing is to connect with our audience members and readers; to share ideas, insights and stories that move them to feel something, to rethink something, to do something differently.

A participant came up after my presentation on Friday and said, “You just radiate joy. What is your secret?”

First, I thanked him and then told him, “I am so grateful for the opportunity to speak for a living.

To stay centered in my goal of genuinely connecting with participants and sharing something that puts the light on in their eyes; I repeat the following mantra to myself in the minutes before a presentation.

I am here to serve; not to show off.

I am here to inspire; not to impress.

I am here to make a difference; not to make a name.

Then, I start every presentation with Arthur Rubenstein’s quote … “I have found if you love life; life will love you back.”

I have found that if I center myself in that mantra and start off with Rubenstein’s quote, it grounds me in how much I love speaking.

And when we love what we do, people often love being around us and want to be part of it.

Any nervousness or self-consciousness disappears.

What takes its place is a sublime stream-of-consciousness where we’re swept up in an exquisite state of flow in which we’re one with our audience.

What mantra do you use to ground yourself in your clarity that the purpose of your speaking is to serve, not to show off; to inspire, not to impress; to make a difference, not to make a name?

When writing, I picture someone specific across the desk from me and write to that person. It could be one of my sons, a client or a friend, someone who could benefit from what I’m trying to get across.

It transforms writing from being an intellectual exercise, a brain dump of “What do I want to say?” to “What would put the light on in this person’s eyes?”

When I mentally reach out to a specific person, when my purpose is to write something that would resonate with them; the words flow out so fast my fingers can hardly keep up.

How about you?

Who are you going to speak to – write to?

How are you going to keep them top-of-mind by focusing on how you can reach them, resonate with them?

How are you going to center yourself in your intent to connect; which is the real reason we communicate?

Always has been. Always will be.

Advertisements

“You can become blind by seeing each day as a similar one. Each day is a different one, each day brings a miracle of its own. It’s just a matter of paying attention to this miracle.” – Paulo Coelho

In the beginning, clients often tell me they think writing is hard work.

I tell them, “Not if you write when you’re flush with ideas.”

Do you know how flush is defined?

“A rushing or overspreading flow.

A sudden rise of emotion or excitement.

Glowing freshness or vigor.”

Wow. What writer wouldn’t want that?

Writing is only a chore or a bore when you over-think it.

From now on, don’t write when you’re grinding; write when you’re glowing.

Writing is joyous when you’ve just observed or experienced something different, something intense – and you’re simply transferring the aha’s running through your mind onto paper.

The thing is, many of us are busy so we set aside a time to write. We sit down at the appointed hour and expect flow to show up, on command.

Flow doesn’t like to take orders.

It has a mind of its own.

It happens IN THE MOMENT.

It happens when we’re one with something that just happened and the miracle of it is filling our mind, soul and spirit.

That’s when we need to sit down and write.

When those exquisite moments happen, we need to GO WITH THAT FLOW or it disappears.

Next time, you see something, feel something, understand something as if for the first time … and your mind starts racing with epiphanies … honor them.

Sit down (even though you have ‘other things to do) and get those thoughts out of your head and onto the screen or notepad … as fast as you can.

Without editing or critiquing.

Let what wants to be said come out in a vigorous rush … because what’s coming out is alive.

It may not be grammatically perfect … but it will have a voice, a passion, a pithy purity that only results when we’re swept up in what wants to be said.

When we do that, when we get out of the way and facilitate what wants to be said along its way, we collaborate with the muse.

It may sound grandiose, but writing those thoughts down in the moment is a way to render them immortal.

When we are in that pure state of flow, we are simply the conduit for whatever insights are blossoming within us.

We are merely the messenger and our role is to get those thoughts out of our head (where they serve only us) and into the world (where they have the opportunity to serve many).

You know you’re getting this “right,” when you look at what you’ve written and it’s better than you know how.

So, if you want writing to be a blessing instead of a burden; if you want to be at your intriguing best, write in the FLUSH of the moment to free up FLOW.

They don’t call them fleeting thoughts for nothing.

Next time you experience something that gets your juices flowing, get going.

Actually, sit down and let what wants to be said …. get said.